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Conversations with the Inspiring Esin Babadag

Today we’d like to introduce you to Esin Babadag.

Esin, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and grew up in Istanbul and studied Economics there. It all started like 2012 by dropping out of my long years of professional business life in finance in Istanbul, Turkey and moving to Cartagena, Colombia with my husband. After I moved, I started looking for something to do in my free time. One day, I saw an amigurumi doll and I fell in love with it. Then, knowing nothing about crocheting or amigurumi, I started researching and learning the technique on my own and later by attending various workshops.

At first, I was making small toys for my friends but then a successful entrepreneur, now my friend, reached me and offered to sell my products in her store Nanu Bedtime and we started working together. Her trust in me was so big that I had no chance but to continue Esogurumi. When I moved to Houston, it was challenging for me to find a shop that I can fit in also shares the same vision as me. I saw Space Montrose and I directly got in contact with the owners and our partnership started. Now, my products are available in Istanbul, Vienna, and Houston which makes me very happy.

I am a pet lover and with my profits from Esogurumi, I support animal shelters in Istanbul and Houston. So, I have a great hobby that makes me happy and proud.

My Esogurumi’s are available in my Etsy store and also available in Space Montrose (Houston), Nanu Bedtime (Istanbul and Vienna).

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was not easy at all because when you are sure about what you want to do but don’t know how to do it, problems start. But then again, when you start somehow, on the road you meet people who support you and open doors for you.

After I decided to focus on amigurumi, I read and consulted a lot about creating and managing a brand. Every detail such as logo, registering the brand, labels for packing, business cards is very important when you start building your own brand. Also, meeting with new people and attending to related workshops are very important to improve yourself.

My biggest recommendation to people who want to deal with something requires creativity is building your own style and body of work and never compromise. It’s very difficult to be creative on a path that you are not feeling and not happy with.

What should we know about Esogurumi? What do you do best? What sets you apart from the competition?
Esogurumi is my own brand and I am mostly specialized in amigurumi figures and decorative objects. I also started using embroidery in my work too. “Amigurumi” is the Japanese art of knitting or crocheting small, stuffed yarn creatures. The word is a portmanteau of the Japanese words “ami” meaning crocheted and “nuigurumi” meaning ” stuffed doll”.

I think my strongest side that sets me a little apart is the quality of the materials that I use. I am not that cost-oriented when I am designing and creating. Also, I never hesitate to spend hours on very little details thus gives me great freedom and adds an equal amount of quality to my products.

And finally, I never work on something just because its popular or sells well. I have to like it before. And in the end, it if makes me happy and feel satisfied, it means its right.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
Honestly, I don’t feel we still have any barriers in today’s world as women all we need is a little more courage, self-confidence and support, that’s all.


  • Amigurumi products are between 25-95 usd
  • Embroidery products are between 35-65 usd

Contact Info:

Image Credit:
Omer Babadag

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