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Conversations with the Inspiring Feign Boutique

Today we’d like to introduce you to Feign Boutique.

Thanks for sharing your story with us Feign Boutique. So, let’s start at the beginning and we can move on from there.
THE IDEA started in 2014, I decided to venture into the unknown, the world of fashion and jewelry. Since then, the road has been nothing less than exciting and a wonderful experience! In 2014, my daughter was away at college and I wanted a fun way to create lucrative income to support her and have a little fun for myself. So, I decided to explore my options and ended up exploring a whole new world. And from there, the idea for Josephines Jewelry Boutique took off right away. While operating as Josephines Jewelry, the Boutique mostly carried high end and fashion jewelry for men and women as well as handbags. The boutiques items did very well at the vendor shows, festivals and shopping markets we would (and still do) attend.

In 2016, Josephine Jewelry was doing very well, The boutique was gaining plenty of loyal customers, and consistently traveling. Which was great! But on the flip side, customers not only wanted to see more of the boutique but they wanted more options (and we sure wanted to give them more!). So, we decided to undergo an entire transformation just to give our customers MORE! Josephine Jewelry, the elegant traveling jewelry and fashion accessory providers you knew and loved transformed into FEGIN. Using the latter end of Josephine and spelling it differently allowed the boutique to take on a trendy edge. Since formerly being Josephine Jewelry we have expanded to clothing (casual, formal, etc.), shoes, and more. We will soon be carrying men’s wear and shoes this fall.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” — Dr. Maya Angelou

Has it been a smooth road?
The road has not been smooth, there where challenges and will always be challenges. The most sound advice I can offer to other young women and entrepreneurs in any walk of life or field is to learn. Learn from your peers, learn from your elders, learn from your mistakes and most importantly your rejections. Never think that you have everything figured out always be open to new information and to learn new things. What you learn in the proess and from past challenges will help you to overcome any and all obscatles in the future.

So let’s switch gears a bit and go into Feign Boutique story. Tell us more about the business.
At Feign, we believe that fashion is what you make it. It’s a style of your own and no two styles are alike even if the outfit is the same.

We only carry a maximum of two of the same size in each outfit sometimes only one of each outfit. Why? because we want our customers to be different and let their personality, Style, and attitude shown throughout the fashion. We also create custom one of a kind designs from couture pieces to wedding dresses and more depending on what the customer’s needs are. We also carry custom handmade leather bags.

We plan on helping new and upcoming designers giving them a platform and training them to break in the fashion and retail world.

It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
Feign is a family owned and operated business, mother and daughter. We have severed as sources of inspiration for each other throughout life and throughout our business journey. We both work extremely hard for each other and that’s all the inspiration we need to continue to push and excel.

Contact Info:

Image Credit:

Wonderland Exchange And Vintage Soul Photography. Pictured in photos, Feign Models: Sabria Price, alice briscoe, Meagan Blackwell and Deedee Jones as well as model and part owner Amina Obuekwe, Personal photo is both owners, mother Nadine and daughter Amina

Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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