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Conversations with the Inspiring Karen Rose Edwards

Today we’d like to introduce you to Karen Rose Edwards.

Karen Rose, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2003, I began a new, and ultimately, life-changing journey as an independent distributor in a direct sales company.  As a result of this new business venture, I faced challenges, obstacles, and new ways of thinking that required getting to know myself in a deeper way. Through the friendships and leadership of this company, I began a journey of facing the self-imposed limitations, fears, strongholds, and false beliefs that held me back from success. More importantly, I discovered my true identity as a daughter of The King! My personal and deeply intimate relationship with Jesus became my deepest passion. The woman inside that I hadn’t met yet emerged.

In business, through these 16 years, I have experienced unexpected, yet tremendous success. My husband and I reached a leadership level called Double-Diamond. It is a level only nine people (of entire distributor base) have ever achieved in the 26-year company history. There are years full of awards, experiences and income attached to this journey.

However, for me, my personal and deeply intimate “love affair” with Jesus is what highlights the road I was on. He captured my heart and revealed His ferocious love for me during my time building this business. I began to truly understand that His Spirit within me provided everything I needed to succeed. He showed me how to follow, lead, serve, grow, and handle all that came my way as each business building year passed. Our business truly became a platform for obvious personal growth in front of many people (including my family), shining His transforming light, facing challenges and leading others with Christ’s love, and using His gifts for Kingdom purposes. Marketplace ministry became a full reality for me.

On May 17th, 2019 we were faced with a completely unexpected and shocking announcement. The company which brought us so much joy was changing its business/compensation model. In a nutshell, everything we had built ended forever on July 17, 2019 (including over $1 million/yr income).

The joy of it all…. I feel like the exact same person as I did on May 16th, before the announcement. That revelation in my heart was so loud as the reality of the news set in. My identity is that I am a lover of Jesus. Nothing lost, nothing stolen is the reality of it all. I still have my identity, with or without our business.  So, my message to others is that “identity is everything”. Do you know who and whose you are? God is Perfect in all things. His plans are all that matters. He loves you. Today, I walk out my life allowing the Lord to “interrupt” my days with people (especially women) that He knows need to be lifted up, encouraged, taught, or set free. I live to serve Him by loving those placed in my path. I did that in the marketplace, and still do that today.

Success happens in life when you learn to see yourself, people and situations as God sees them. Emotions and actions follow true and right perception of self and others. I love to help people see what God sees when He looks at them, and when he looks at those around them.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Self and other people will always cause obstacles and challenges. They are a part of life. I have faced MANY challenges, failures,  and obstacles along my journey in business and life. What I learned along the way, was that for me to break through, I needed to face myself. I discovered that most of my motivations, actions, and lack of actions were rooted in fear, not love. My advice is to young women starting their journey is to recognize emotions and behaviors that are causing difficulty in your journey. Personal transformation changes everything and is the QUICKEST way to breakthrough and success. “Personal growth is personal.” Work with someone who can teach you how to identify the root of your emotions (how you are perceiving yourself or others), and change that view. Grow by changing from the inside out. Others around you will notice and respond!

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My work for the past 16 years has been in direct sales. The ability to mentor and lead others with passion and love, while teaching them skill sets needed to build businesses and become leaders is what I did best. But now, as this business has recently been removed from our life… I serve my church and community with no title or job. I love the people in my own circle and strangers as I meet them. I facilitate Freedom Sessions for individuals who are looking to experience the inner healing and freedom only Jesus can provide, and I lead worship nights for women, so they may experience and grow closer to The One who can seal their true identity in their hearts. I am available to mentor and coach individuals or groups of women towards personal change and growth for their breakthrough in life and work.

I have also just become a partner in leadership consulting with Erik Van Alstine. We help leaders build organizational health through something called Perceptual Intelligence TM. Perceptual Intelligence helps people solve problems and make changes in the work environment easier. It is a unique and powerful way to solve the people problems that work environments are faced with daily. To see more about this powerful tool, go to

Do you have a lesson or advice you’d like to share with young women just starting out?
Stay focused on becoming your best self. Everything you desire to achieve is possible. Remember, true success is deeper than fame, a paycheck, a platform, power, or recognition. True success is walking in your truest identity, with a confidence  in yourself and other people. Seeing others and yourself “rightly”, changes both your emotions, motivations, and actions! Your influence in this world is based on love and service. Find people who will help you recognize your value, and help you recognize your blind spots. Let your greatest ambition be to never stop personally growing, and to allow the Spirit of God to shine through you for others to see.

Contact Info:

Image Credit:
Kelly Topping Photography

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