Today we’d like to introduce you to Shayna Toledo.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I signed up for community college classes when I realized a college setting was not what I envisioned for myself. I have been interested in hair since I was a kid; I started doing my own color at 12 years old. Someone suggested cosmetology school but I was terrified. I registered for the Aveda Institute, the hardest color theory to learn, and one day, it all clicked. I spent eight months on the floor and also learned I had a knack for people. It all came together to be the perfect career for me.
After working in a Montrose salon, I landed in the Heights at La Paz Day Spa & Salon. I have my own website, branding, and booth, essentially running my own business. I love doing vivid colors and Balayage along with short edgy cuts. My clients range the spectrum from older gentlemen to younger clients up for anything when it comes to their hair.
Has it been a smooth road?
I did my journey opposite – I got married, had my son, then decided to grow my career. The biggest struggle is my son and being away from him on Saturdays, not seeing him when he came home from school.
The biggest struggle is realizing you’re not everyone’s fit. Like Dita Von Teese said, “You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.” It’s not personal, everyone has a different style. Some people don’t want to engage in a conversation, some are not dedicated to one stylist and like to experiment.
My advice for other women is not to conform and do what you feel is best for you, your career and your situation. Take advice but follow your own arrow.
So let’s switch gears a bit and go into Hair by Shayna story. Tell us more about the business.
My work involves vivid colors, also known as fashion colors, which require dimensional color and blending to create a cohesive look. My balayage is made to look lived in which is more low maintenance than some techniques used in the past.
I’m most proud of how far I’ve come in my technique. Color is an art, you never stop learning and improving. Vivid colors are time-consuming and tedious; every layer matters. I also strive to create a look my client can recreate at home. Nobody wants to have their hair look fantastic at the salon but struggle at home. I educate my clients on how to do their hair at home and what tools and product work best. I encourage them to bring their brushes, irons, whatever from home for a tutorial on the best use.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I take a lot of advice from my clients, they come from all walks of life. They often have ideas I would never think of in terms of promotion. Client referrals are the most important referral. When someone shares their hairstylist, it’s like sharing a state secret. It costs far less to retain current clients and their referrals than seeking new clients. Networking in this social media world is quick; Instagram is our greatest tool. There are people sharing great content on technique, new products, reviews and creating dialogue for us all to be better.
- Address: La Paz Day Spa & Salon
101 W. 14th Street
Houston, TX 77008
- Website: https://www.hairbyshayna.com
- Phone: 832-544-3092
- Email: Shayna@hairbyshayna.com
- Instagram: shaynathair
- Facebook: shaynathair