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Conversations with Velma Perez

Today we’d like to introduce you to Velma Perez.

Hi Velma, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
CookieGram opened for business in the Spring of 2017. After one night of diligent prayer(for direction), my phone rang. It was the answer to my prayers – literally! A complete affirmation when the customer asked that 10 of the 15 dozen be a beach theme. It was no coincidence that I had just purchased cookie cutters in the shape of a starfish, palm tree and sunburst just 15 minutes before the call.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has not been a smooth road. On the contrary, it has been met with many challenges – especially being self-taught. With no culinary or pastry experience, I had to work thru many, many, many recipes before I found one that really worked for me. Feeding the masses is completely different from feeding your family. And not all sugars(or recipes) are made equal. Not only finding the right sugar cookie recipe but mastering the consistencies that are all things Royal Icing. That in of itself, was probably if not, the biggest challenge.

Appreciate you sharing that. What else should we know about what you do?
CookieGram specializes in creating bespoke sugar cookies. I pride myself in the love that goes into each artistically hand-crafted piece and am most proud in the connection that a set creates between me and my client.

Can you talk to us a bit about the role of luck?
Luck fell into my lap in the Winter of 2018 when I received a call from Food Network Casting inviting me to participate in Season 3 of the Christmas Cookie Challenge show. It was truly an experience of a lifetime and one I would not have attempted had I not received the call. While I did not win, I walked away with so much more. The reality that I was 1 of 40 out of 10k applicants is a badge of merit I wear proudly every day.


  • Basic Package: Starts at $120/2dz min and is best suited as an add-on to the Select or Premium Package or simple shapes.
  • Select Package: Starts at $150/2dz min and is the most popular for most occasions that include birthdays and other milestones
  • Premium Package: Starts at $180/2dz min and is best suited for floral sets such as weddings and character sets

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