Davielle Jackson, innovator, founder and president of Femi Secrets – the most-trusted, healthy, sustainable and innovative source for unmatched period protection. With more than ten years of sales, marketing, management, and business experience, Davielle is considered a millennial business mogul, making entrepreneurial history by entering into Wal-Mart in a record period of six months. She is an award-winning entrepreneur, a two-time 43 North Startup Competition winner, author and founder of “I am #1”, a not for-profit dedicated to the success of young women. She is on a mission to normalize period discussion and empower women to have real discussions about their cycles and the products they use so they can make healthier, more informed decisions.
Today we’d like to introduce you to Davielle Jackson.
Davielle, we appreciate you taking the time to share your story with us today. Where does your story begin?
The reason I started Femi Secrets is that one of my closest friends came to me and said she is suffering from Polycystic Ovary Syndrome (PCOS), which is a condition that creates heavy periods. She was resulting to using 1-2-3 at tampons at a time. I have a degree in biology and I was pre-med at the time, and this was absolutely unacceptable to me. A lot of women think that Toxic Shock Syndrome (TSS) is over, but women continue to die from it every year, just losing from a tampon inside of their body. At Femi Secrets, our first priority is to make sure our customers are healthy, but we also want to give them the easiest periods every month.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Definitely no smooth road. If anyone tells you it was smooth, they are not telling the truth. Many struggles come along with finding product-market fit. The main barrier for me understood if women are ready to talk about a topic that they have been told is repulsive for so many years and should be kept to one’s self. As for the business side of it, being young, black and a woman, I already started off with three barriers entering the business world and it has been a difficult journey to be taken seriously. It has been hard but definitely worth every moment.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Femi Secrets is the most trusted, healthy, sustainable and innovative source for unmatched period protection. Did you know that many feminine products contain chemicals? When you consider how intimate this type of product is, it’s no wonder that many women complain about the negative health impacts of these type of products. With Femi Secrets, we set out to change that. Not only are Femi Secrets products chemical-free and FDA approved, but customers have reported having lighter periods, less cramps…. and odor is a thing of the past. The secret is The Pretty Panty. It’s a panty and pad in one unit – you simply throw it away when you’re done. They fit all women any shape, size or age, they provide all-day coverage to feel comfortable and confident – and are 100% natural, sustainable and biodegradable.
Can you talk about how you think about risk?
In our society, talking about periods is often considered taboo – women don’t discuss it enough and Facebook and Instagram block Femi Secrets’ content and ads because they feel it’s “provocative” or “crude.” We are on a mission to normalize period discussion and empower women to have real discussions about their cycles and the products they use so they can make healthier, more informed decisions.
- The Pretty Panty, $12.50
- Premium Femi Box Subscription, Starting at $25/month
- Femi Pads, $6.00
- The Extra Padded Bundle, $25.05
- The Lighter Days Bundle, $15.50
- Website: https://femisecrets.com/
- Instagram: https://www.instagram.com/femisecrets/
- Facebook: https://www.facebook.com/femisecrets/
- Twitter: https://twitter.com/femisecrets?lang=en