Today we’d like to introduce you to Alexandera Neuls.
Alexandera, please share your story with us. How did you get to where you are today?
I am a southern girl that was born and raised in San Antonio, TX. I found the love of hair at a very early age, 14, to be exact. With the help of a great mentor, she encouraged me to pursue the beauty industry. I have been a licensed cosmetologist since 2003 and started working as a full-time stylist in 2007. From 2007-2013, I worked for a successful popular salon that propelled my career. Working at that salon showed me so much and helped me ignite my passion for hair. In December 2013, the company decided to sell the business, and I became a business owner in 2014. I did not want to be a business owner. However, life said otherwise. Being a business owner made me grow up and see how the type of influence my brand will have on others. I get to make women feel better about themselves every day, and I don’t take that for granted. I appreciate the experience with each customer, and it helps me become better.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
NO, IT HAS NOT BEEN A SMOOTH ROAD. Oh my gosh, I had a laundry list of struggles, and it’s going to be more to come. That’s just what comes with owning a business. My top three efforts have been: (1) Capital- I was not, and did not educate myself of the importance of having enough money. If I had to do it over, I would work until I have a year worth of living expenses. It seems extreme, but when you are in the thick of your business, and you don’t have another option, you begin to think differently. Which leads me to my second struggle (2) Saving- I have been fortunate enough to be able to take care of my self very well. However, I wasn’t prepared for rainy months, not days. In business sometimes that rainy day last the whole month, so now I save like crazy and be grateful that I have something to save. Struggle (3) Investing in me. I had the hardest time investing in me. It took me years to invest in the image of the beauty industry. I always liked beautiful things and experiences, but I never shared that part of my life with my customers. I always had all the tools needed to do the job. I always believed and still do, that your craft and your skill should be the reason why you should allow someone to do your hair. In this industry, that is NOT how it works, baby. Image is EVERYTHING!!! I have missed out on several opportunities because of lack of preparation. I have learned Image gets you in the door. Everything else is up to you. Get in the door first, your skill or craft will get you where you need to go.
What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I am the All- American woman hairstylist. What does that mean? I provide services to women who care about their real hair without extension, with options for enhancements or extensions. I am known for healthy hair and bridal styling. I am most proud of how my clients see the integrity and passion for my business. I cater to each client different and individually. I only service so many people at a time. I am not the ensemble line hairstylist. I am in the business to cater to the client and the haircare needs. When you come to me, you will feel that way.
What advice would you give to someone at the start of her career?
Stay True and Stay You, When you feel like you are being someone you are not and you are not getting positive results. Take a step back and reevaluate your “Why”. “Why did you chose this career?”. Change can make you feel like you are being fake, but when its the right change you will be uncomfortable for a moment, not fake. The moment you start being someone you are not you give other influences the opportunity to write your story. Also, be kind to everyone. Being kind will get you far and will open doors for you when you least expect.
- Address: My Salon Suite
3901 C- Bellaire
Houston, TX 70025
- Website: www.alexjeanbeauty.com
- Phone: 713.385.3049
- Email: firstname.lastname@example.org
- Instagram: alexjeanbeauty
- Facebook: Alex Jean Beauty