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Life and Work with Gopi Patel

Today we’d like to introduce you to Gopi Patel.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my blog a couple of years ago, honestly just as a creative outlet. At that time, I was one of those people that thought “how hard could it be to take some photos and write about it?” Turns out, very! I learned this quickly and had a newfound appreciation for all bloggers and influencers. Additionally, I realized that the influencer world has grown tremendously just over the past few years, and it is truly amazing how much creativity there is in it. I see so many beautiful and unique photos on Instagram almost every day, and I think to myself “dang it, why didn’t I think of that photo (or caption) idea?” But I love it because it’s constantly motivating me to up my content and bring something new to the table as well.

For a long time, blogging and insta-blogging have just been side-gigs and hobbies for me, aside from my full-time job in the business valuation world. However, I have definitely been giving it more thought lately and wanting to take it to the next level. I love hearing feedback from friends and followers on how my makeup tips and tricks, outfit ideas, or workouts helped them in their day-to-day lives – it makes it so much more worth it! I’m excited to see where this journey takes me and I know that it’s only the beginning.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Hah, yeah you could say there have been some hiccups along the way. For starters, Instagram’s ever-changing algorithm that will be the bane of all influencers’ existence one day. Just kidding! But really, that was definitely a challenge that I know many people had to overcome, especially when you’re trying to grow organically and authentically.

For anyone that’s just starting out on this journey – don’t be afraid of putting yourself out there! Send a DM introducing yourself, schedule a coffee date with another influencer, or plan a brunch with a group of them. Most of us are in the same boat, and honestly, it always bodes well to be the first person to reach out. Trust me, I’ve done so myself and I’ve met SO many amazing women by doing so.

Please tell us about Squats & Swatches.
Squats & Swatches, as the name kind of states, is about fitness and my love for beauty products. I also intertwine some lifestyle and fashion pieces into the mix, but I love sharing my honest thoughts on different makeup products I’m using or have received, or just my workouts when I’m at the gym. It’s a good mix of everything for your average girl, and whether you love makeup and hate working out, vice versa or love it all, I think there will always be something for you on my website and Instagram. 🙂

Often it feels as if the media, by and large, is only focused on the obstacles faced by women, but we feel it’s important to also look for the opportunities. In your view, are there opportunities that you see that women are particularly well positioned for?
I believe that every opportunity that a man is ‘well positioned for’, a woman can be ‘well positioned for’ as well. It’s 2018, and honestly, we are perfectly capable of basically everything men can do.

Contact Info:

Image Credit:

Vinita Patel

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