Today we’d like to introduce you to Kailey Studhalter.
Kailey, can you briefly walk us through your story – how you started and how you got to where you are today.
My official journey as a fashion and lifestyle blogger started on October 1st, 2018. I had absolutely no clue what I was doing but I knew I had a dream. I started my blog (chicbutsouthern.com) to provide a creative outlet to express my love for fashion, home décor, beauty, fitness, and life overall. I wanted to create an environment to collaborate with women and be creative. My ultimate goal was to help women express themselves through fashion or show them a new beauty product that might be life-changing. So, I told myself September 2018, “LET’S DO THIS THING”!!
I had no idea how to make a website but I began to do research, spent hours reading blogs on how to start a blog, watched tons of YouTube videos, and of course, had lots of trial and error. I began reaching out to like-minded individuals (aka blogging besties) and started this journey with no direction. This year, I have learned so much and honestly can’t believe how far I have come, but trust me I still have a lot to learn. Unfortunately, there is no handbook on “how to become a blogger”. It takes a lot of hard work, dedication, and drive.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
As much as this year has been amazing and I have grown so much in this industry, I can’t sit here and not mention the struggles that I have faced. Unfortunately, in the industry comes the comparison game. I am not skinny enough, I am not pretty enough, I don’t have the latest clothes, I don’t live in a 3.5 million dollar house, I don’t have $40,000 worth of handbags, etc. This list could go on and on. I actually stepped away from blogging and my social media from March 2018- June 2018. Sadly, I had let the “comparison game” get the best of me and thought my blog will never be good enough. After a few weeks of clearing my mind, I began to remind myself that Instagrams and social media accounts (blogs, YouTube, Facebook) are a highlight reel. Each individual behind the account is a human with struggles, problems, and insecurities. We are not all perfect (even though Instagram might portray that), we all have problems, we all struggle, and we all have insecurities. So I put on my “big girl pants”, put some red lipstick on and high heels, and looked in the mirror and told myself “LET’S DO THIS THING”! I started focusing my energy on my original intent. I began to ask myself, why did I start this blog? It wasn’t to be the skinniest, the prettiest, to have the latest clothes, or to live in a 3.5 million dollar house. It was to help women express themselves through fashion or show them a new beauty product that might be life-changing. Even if I have the smallest impact on one person, it’s still an impact!
What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
Honestly, in the past few months, I have taken a different approach to my blog. I am focusing more of my energy on creating an environment to collaborate with women and be creative. I would say my blog (chicbutsouthern.com) is about 50% fashion and 50% lifestyle. For example, I share travel guides, reviews of new products, how to style a dress in five different ways, new recipes, etc. I have a little something for everyone! I share my daily looks on an app called LiketoknowIt. You can download the app here and search my name Kailey Studhalter to shop my looks.
As I come up on my first year of blogging, I have to say how proud of how far I have come this year. I started this blog with no direction, not having the slightest clue how to make a website or work with brand. To post blog posts twice a week (Monday & Fridays) working with brands across the world. I still have a lot to learn but I am extremely excited to see where Chic but Southern is in a few years.
What advice would you give to someone at the start of her career?
If I had to give someone one piece of advice, I would say… focus on you, be true to yourself, and don’t let anyone or anything tell you that you’re not good enough. There is truly a spot for everyone! With a little hard work, dedication, and drive, anything is possible. Shoot for the stars!
- Website: chicbutsouthern.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/kaileystudhalter/
- Facebook: https://www.facebook.com/chicbutsouthern/?modal=composer
- Other: https://www.liketoknow.it/kaileystudhalter