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Life and Work with Sherice Woodson

Today we’d like to introduce you to Sherice Woodson.

Sherice, can you briefly walk us through your story – how you started and how you got to where you are today.
From a small town in Virginia called Charlottesville. Of course nothing has ever been easy and I still to this very day face challenges within my businesses. Seeing my mom juggle 2-3 jobs at once and starting her own businesses inspired me the most, also seeing my struggled played a part too. I didn’t grow up in a family with money, everyone around always worked very hard just to get by. After seeing this, I knew I wanted something more than just 9-5 and a salary.

I had always been into fashion and creativity growing up, I started with sketchy out dresses. That led into a love for fashion and anything related. Over the years, I started ideas of owning my own clothing line and store but it failed each time. From life events taking part and moments where I just thought giving up and working a normal job would cut it. But there was a moment where I prayed for insight because I knew in my heart that becoming an entrepreneur was in my DNA. That moment came after working for a corporate company making a descent salary I made the craziest decision to just start even though all odds were against me in that very moment. I was so scared and it was ridiculous! But when I thought about the platforms I could reach to help other young business-minded women like myself that didn’t come from much, thinking back to my mother struggling and seeing family members work themselves to death for someone else’s dream I knew I had no choice but to pull it together.

So with that being said, I started out with my first business Nori Beauty, I had been doing makeup for about six years on and off, working for big retailers but not being happy with unattainable sales goals and just working hours to not be paid enough for my talent. That’s when I started traveling to do makeup for different women going to events, photoshoots, weddings and much more. With Nori Beauty I don’t want it to be just a makeup service business, I want to host classes for women across the states for female empowerment through beauty. So many women today face various adversities whether its lack of self-esteem, economically, abusive relationships, cancer and much more. I want to play a part in helping them succeed and feel their absolute best starting with the beauty they already have. I myself have been through my own adversities, coming out of an abusive relationship and suffering from depression. I know how important it is to myself to look and feel beautiful. I want that for all women!

Secondly, I also own a women’s clothing boutique named Urbiana. This was started because I wanted to have fashion forward place where women could find unique clothing to add to their closets without the big prices.

In all, I started my entrepreneur journey scared to death and with about $500 that I saved working a 9-5 I would soon quit to sit in the seat of my destiny. With God, I wouldn’t have made it this far and I still have ground to break, so always keep him first in all you do, Always remember you are the head and never the tail, you will be great and produce great things.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road at all! I really didn’t have a lot of money when I started my businesses. Starting out most of the time when I got orders through my boutique or got paid from makeup bookings I couldn’t put that money back into my business. I had to buy food or pay a bill that was going to be turned off. Not having a huge following was another struggle, therefore I didn’t get a ton of support other than close friends.

My advice to other women would be always put God first, stay consistent and block out everything around you that doesn’t get you closer to your goals. Build a strong support system, I didn’t have this but it is important. Save as much as you can when you are providing your own capitol for your business. Remember, it doesn’t matter how big or small you start just START!

Please tell us about Urbiana Boutique and Nori Beauty.
My brand as a whole represents the Hustleprenuer in me. I took something that was just ideas and I am turning it into a multi-million dollar business. I am my brand and I want women to be inspired to go out and no matter their setbacks or struggles make something out of nothing. My brand is built out of Integrity, optimism, love for people and hustle.

There’s a wealth of academic research that suggests that lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
I honestly haven’t found a mentor for myself, I hope to one day find someone who would be a great mentor.

Contact Info:

  • Website: www.shopurbiana.com
  • Email: shericewoodson@gmail.com
  • Instagram: @urbianaboutique @nori_beautyllc @the_hustleprenuer


Image Credit:
Kayla Skeete: @luvthefinestphotos

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