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Life & Work with Saira Hidalgo

Today we’d like to introduce you to Saira Hidalgo.

Hi Saira, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hi! Thank you for having me, I’m excited to share my story with my Houston people. So, I graduated with a Major in Accounting, a Minor in Business and took a few Creative Arts courses. I realized that the education I had, made me a powerhouse for a business idea I had been having for a while. Before graduating, I started working at a business where online presence was not big. I’ve heard us early 90’s kids are one of a kind because we were there through the transition into the digital world. So that might be why I have such a passion for it. I helped this business transition from paper agendas to online calendars, I made them present on Instagram and Facebook, I designed their business cards, got them a logo and even created a website for them. I just had so many ideas flowing in and it was exciting seeing them all come to life.

During one summer I got a second job. Now it might seem like a coincidence but this company was also lacking social media presence. I was confident in what I could do for them so I pitched them some ideas and they loved them. At this moment, I was now running social media for two companies. It took up a lot of my time but I was completely fascinated by the work and creativity that came with it.

Last year during the pandemic lockdown, I decided to pursue the business idea I had been having for a while. I decided I could start my own branding and social media management company so that I could help even more businesses with my ideas and designs. I’m not going to lie, at first I didn’t even know where to start or where this would go. But I did my research, worked day and night and I now have consistent plans that I execute successfully on the daily.

I have so many marketing ideas constantly running through my head and I want to see them all come to life as I help small businesses obtain the upgrades they deserve.

Right now I work from my home desk, I work while I’m in the car, at family events, while I’m waiting in the grocery store line and even when I wake up in the middle of the night. But my goal in the next 5 years is to establish such a name for myself that I am able to open my own brick and mortar. It would be a dream to be able to see Downtown Houston through my window every morning as I run the business that I started from zero.

So Houston, stay on the lookout for that.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely was not easy in the beginning. At first all I was doing was establishing my brand on social media, there were no clients, no work. So did it feel like I was just posting for nothing at first? Yes. Did it feel like I would fail at my idea of starting my own business? Yes it definitely did. I had reached out to a few businesses at first but there was no positive feedback, but I stuck through it and stood persistent because I had a vision in mind.

Now skip to today, I have businesses constantly reaching out to me without me having to pitch my services anymore. They see my work through my own page and website and they like what they see. I am currently managing the accounts of multiple businesses, all in different industries, two of those being overseas in Europe. I have built so much in such little time. I even have a waiting list at the moment for my services. From the feedback I am constantly given by my clients, they really appreciate my work ethic and communication. My clients are what motivate me everyday to keep going, provide high quality work for them and take on more challenges.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My process starts with a mood board. Me and you go over color schemes, I choose 3 main colors a few images, and go off of that. I creatively assist with logos, favicon, Facebook covers, profile pictures, IG highlight covers, custom IG templates, business cares, email signature design, flyers, vouchers, brand style guides with brand chosen fonts.

As a social media manager, I will copy write captions for your scheduled post, update your business IG stories, research hashtag sets tailored to your business and niche, provide PDF calendars with planned content and scheduling date, help with paid advertising, engage with your audience, and a lot more but the most important will be our communication through it all.

I think what sets me apart from others in the same field is how important the client actually is to me and the passion I have for the creative and admin part of it all. This is more of a hobby to me, unlike others who work for just money or even just because it sounds like an easy job where they can finally quit their 9-5, to me it is much more than that. I know it is not easy and it requires so much dedication. I don’t want an easy way out, As I mentioned before, I want a way to help small businesses in my own way. I don’t want to copy anybody else’s strategy, I want every project to be unique and tailored to the liking of each client.

Do you have any advice for those just starting out?
The most important thing is to not give up. There will be many struggles and obstacles along the way but you need to stick to your vision. Look at other businesses in your field and get inspiration. Watch a lot of videos and read a lot. Marketing podcasts and Ted Talks are my go to for motivation. In order for me to stay organized I set strict deadlines and constantly add reminders for everything. Don’t slack just because you are working for yourself. Also something that might be a little odd to some, but other than my husband, my daughter and my two brother’s, nobody knows I have started my own business. I believe that has really helped me bring out my own voice, without feeling the judgement or having the opinions of others in the back of my mind. As time goes on people will find out but by then I will be much more established. Just remember to bring your own voice and style to everything and if something doesn’t work for you anymore CHANGE IT. Don’t be scared to start over a few times until you get the formula right. The beauty of life is finding yourself through trial and error. I’m no expert but any small Houston businesses reading this, my doors are always open for you even for just a little advice.

Pricing:

  • Social Media Takeover for one account starts at $27/hr
  • Branding packages start at $100
  • Logos $80
  • A la carte designs as low as $12.

Contact Info:


Image Credits

Canva
Nazario Monzon

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