Today we’d like to introduce you to Tracey Holmes.
Hi Tracey, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My brand, TraceyAlena, was birthed from my love of home décor and wanting to help women my age get their lives and spaces in order. I purchased my first home in October 2021 and after I purchased, I started to post little tidbits of me buying home décor and showing my audience how to make your home beautiful without spending a lot of money. A lot of my followers were interested in that content and just seeing my everyday life, so I thought “Hey why not turn it into my own brand!” I wanted to be the brand. However, I wanted to offer more than just home décor content right. I knew I had more to offer than just that and I knew I didn’t want to “niche” down or put myself in a box. So I thought, what about making it a lifestyle brand. I am 29 years old, yikes I know lol, and I have a lot of followers in that 20-35 age range and we are all trying to do the same thing, get our lives together. So, I started to develop content around that.
February 1, 2022, I launched TraceyAlena Lifestyle Brand, where my main goal is to inspire women to get it together and keep it together. Every morning I post a date change and a to-do list. It’s crazy how many people come up to me while I am out and tell me how much they enjoy reading my to-do list and how it has inspired them to create one every morning to keep them on track. I post home décor content such as how to shop and find the good stuff, and even how to stage it. I love to post my trader joe’s hauls to show all the goodies they have that are good to our bodies and every now and then I’ll rant in my stories about relatable topics, and I like to call those “bonnet chronicles.” Any little gem I find or a life lesson I may have learned while navigating being a new homeowner, wife, friend, or millennial in today’s society, I share it with my audience. After all, we are all navigating this life together and I never want to give off the vibes as if I got it all together.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road. I was not always the TraceyAlena Lifestyle Brand. I started off this journey as Nurse Tracey right before the pandemic. I had just moved to Houston with my husband, and I wanted to show my followers how to navigate your career in a new city as well as educate them on all things health and wellness. However, COVID-19 arrived, and that topic alone was all that social media consisted of. While working on the pandemic, which was mentally taxing itself, I quickly realized that I didn’t want to talk about anything nursing related on social media. I needed another outlet, so I shut down the Nurse Tracey brand and rebranded myself as TraceyAlena. Rebranding yourself as a whole other entity can be scary especially when your followers are used to you posting another type of content. You must trust that the new content you’re going to post is of value so that you can gain the trust of your current followers as well as make space for new ones. However, since launching my brand, the support has been amazing. The engagement that I receive now is no comparison to what I received before. This time it feels organic, and it is refreshing to post what I absolutely love. So free nugget, if you want to rebrand do it! Every major brand today has rebranded itself. It may take a few tries to get it right but when you do, you’ll know because it will feel right!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am most proud of how I can truly be myself when posting my content now. I don’t have to think about anybody’s feelings or if I’m sharing too much because I am the brand. My husband and I bought a house in the middle of the pandemic and now we are trying to navigate thru the aftershock of the pandemic or inflation. What sets me apart is that I am building a brand around authenticity. Yes, we bought a house but let me show you how to make it look nice for the low because you have to learn how to keep the coins you earn. Yes, I need to make a to-do list or I won’t be productive today, and guess what, I may not still get to everything on that list because ‘life,’ so tomorrow I’ would post some of the same things on that to-do list. Yes, I take breaks from social media because I prioritize mental health above all and you should too. I am building my brand around my everyday life, and I refuse to fabricate it for likes and that is what sets me apart.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My advice would be to put yourself out there! You have to start building those relationships even if it starts in the comments. Make a conscious effort to comment on at least five posts/reels a day of influencers who are in the same community as you. That one comment can lead to them clicking on your page and seeing what you have to offer and then a collab happens or a genuine relationship starts. Houston’s influencer world is huge, and I am just dabbling in it myself. But this city is huge, and we all have something different and of value to add. I hope when someone clicks my page and watches my stories they are inspired and feel as though if I can navigate in this crazy world, they can too!
Logo: Samuel Ross