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Meet Alice Lewis of Alice’s Table

Today we’d like to introduce you to Alice Lewis.

Thanks for sharing your story with us Alice. So, let’s start at the beginning and we can move on from there.
A little over two years ago I decided to take a leap of faith and start my own business. I wanted to create a way for women to have a flexible career option, within a creative space that interests them. So, I coupled that with the demand for consumer lifestyle experiences and launched Alice’s Table in 2015. We throw chic flower-arranging workshops across the country and teach women how to host classes themselves so they can launch a creative career or side gig that’s fun, flexible, and rewarding.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Never, I think roadblocks and hiccups are critical to building a business. Deciding to start a company is truly the easiest part! It feels frightening and uncertain but what you learn after a few years out on your own is that those feelings won’t go away.

When I first started, my biggest worries were building a website that worked and selling two events per month. Those were big challenges and I worked every day to achieve them. Now, two years later, we have hundreds of events on the calendar at a time and are managing new levels of customer service volume.

Please tell us about Alice’s Table.
We believe that anyone can be a thriving entrepreneur with the right tools and community! With the lifetime support of a community of fellow Execs, and Alice’s Table team, who streamlines the back-office work (ticket sales, flower ordering, customer care, and more), Execs can reach their full potential as business owners, and tap into the growing demand for lifestyle experiences.

When I founded the Event Exec program I wanted to provide women with a business that wasn’t based on pushing products. Instead, our Execs deliver lifestyle through creative and unique experiences. Our model is built for growth; cooking, crafts, the possibilities are endless!

If you had to go back in time and start over, would you have done anything differently?
I don’t believe in looking back and saying I would change something. The absence of mistakes is not a success because you are not improving. I believe success is a series or two steps forward, one step backwards.

The thought crosses your mind all the time… if we could only get to X we would be doing great! The funny thing is once you reach X, the next obstacle has already appeared in front of you. When you are growing a company the target is always moving and maybe in ways that you never expected.


  • Our Event Exec program costs $699 to join, which includes all the reusable materials needed to host events, access to our comprehensive training, one-on-one training calls with Alice.
  • Our fun-filled flower arranging workshops hosted at bars, restaurants, and venues across the country start at $65.

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