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Meet Amber Ambrose and Lauren McDowell of Ambrose McDowell Communications

Today we’d like to introduce you to Amber Ambrose and Lauren McDowell.

Thanks for sharing your story with us Amber and Lauren. So, let’s start at the beginning and we can move on from there.
Amber: I found early in my career that writing was one of my natural talents. Fast forward to 2009, when I had my first child, and I realized that freelance writing was an option that helped me work at my own pace, bring money into the house and exercise my creative muscles while having lots of time to raise a family. I built up a clientele over nearly a decade, moved more into social media communications and realized (now that my kids were older) that this could be something larger than myself, so I decided to take a leap into entrepreneurship. But I needed help to do it.

Lauren: In 2017, I moved to Houston following several years of living and working in New York City as an editor at VaynerMedia, which specializes in social media and digital advertising. Luckily kismet brought me and Amber together—I needed a job, and Amber needed help. We connected thanks to a Facebook post from Amber, and after working together for several months, Amber’s entrepreneurial spirit led to a question: “What if we formed a company?” The rest, as they say, is history.

In May 2017, Ambrose McDowell Communications became official. Two years in, the company’s clients and staff continue to grow, and plans for new staff members are in the works.

Has it been a smooth road?
Amber: Any small business owners have uncertain roads ahead of them, but Hurricane Harvey threatened to blow the company off course just a few months into our business. My home flooded a second time (the first was Tax Day in 2016), and—pun most definitely intended—Lauren kept us afloat. It was after that we decided to become partners and build the company as a team. And thank goodness. There would be no company without Lauren. She keeps me sane and grounded when I need it most.

Lauren: Building a good staff and environment was important to us; as small business owners, we wanted to scale sustainably, which meant that every hire would be integral not only to our business and clients but to company culture.

Finding the right office space was more challenging than expected. After a year at the Downtown WeWork, we were ready for a little more space for our staff, which had doubled in size in the period of a year. After signing a lease on a new construction building, delays with building permits and the subsequent construction meant that we had to find a new plan. Our plucky employees were willing to put up with some not-ideal temporary working conditions until we settled into our new home in the River Oaks Shopping Center.

Amber: I also vastly underestimated the mental and emotional load that entrepreneurship can take up. Trying to balance family life with business life continues to be a struggle, but ultimately, I also realized I feel more fulfilled as a person now that I have a business. It’s led me to learn how to better prioritize on both sides of my life, set healthier boundaries and make sure I take better care of myself physically and mentally.

So let’s switch gears a bit and go into the Ambrose McDowell Communications story. Tell us more about the business.
Amber & Lauren: We are a writing agency that focuses on creating human connections through the power of words in the digital space.

Our clients hire us because they want their customers to understand who they are and what they stand for, without the jargon that too often becomes status quo in marketing.

We want to humanize all communication through visuals and language that is straightforward, empathic, kind, inclusive, informative and entertaining. We also appreciate levity wherever it applies. (Hello, puns!)

How do you think the industry will change over the next decade?
The digital marketing space promises change at an exponential scale—as fast or faster than the technologies that make communication possible. Though the heart of messaging and human connections stays the same, the technology we use to convey those messages will continue to morph.

Smartphones aren’t going anywhere any time soon, but advancements in AI and voice-activated smart machines mean that the way we market today is completely different from where we’ll be five or ten years from now.

We’re platform agnostic, and part of what we offer clients is the knowledge that we’ll change as quickly as the technology does to reach the most targeted people with the right messages.

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Image Credit:
Ambrose McDowell Communications

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