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Meet Ashlie Holdorf of Vibe Fitness in Katy

Today we’d like to introduce you to Ashlie Holdorf.

Ashlie, please share your story with us. How did you get to where you are today?
I started my fitness journey in college. My father was sick and the only thing that could help him live out his days the best possible way was to work out and get strong. He was my motivation to start personal training. Even after his death, I continued to train and meet individuals who literally needed to work out to gain the strength to do their daily activities. I started to notice that fitness is not easy for everyone to continue by themselves. The majority of us need others to help motivate and inspire. Everyone needs a TRIBE! I started creating small group classes for my clients to have a community of support behind them. Eventually, over 8 years, this turned into Vibe Fitness! A group fitness studio designed to give everyone the Tribe they need to succeed. We have almost every class you can think of so your body won’t have time to get bored. We have online groups and special events to help keep everyone connected. Our Vibe Tribe is something special! It makes working out fun and do-able!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
This road was not easy. My husband and I are average 20 somethings. We moved to Texas with lots of college Debt, leaving our families back home in Denver. We shredded our bank account getting married and having children, but we saw a need for us in the community and so far, doors have been opening giving us hope that we can continue to move forward with our American dream! We’ve built this studio off of the love and support from our neighbors. Everyone has helped from painting our studio walls to volunteering in child care. We could not have stayed open if it wasn’t for the support of our vibe Tribe! Because of this, we try to give back to our community as much as possible by volunteering in the community and hosting events for other local businesses to attend and gain exposure.

So, let’s switch gears a bit and go into the Vibe Fitness story. Tell us more about the business.
Vibe Fitness is a boutique group fitness studio. We offer unique classes you can’t find at your big box gym’s. We also offer personal attention in each of our classes to make sure you get the most out of each workout. We are known for our Aerial and Surf set classes.

I’m most proud of our Vibe Tribe. The community we have built. To see these families, meet new friends and grow together in their fitness journeys warms my heart every day. Everyone is so supportive and will help hold you accountable to your workouts. Our instructors set us apart, I believe. Our instructors really care about each person individually and will actually take the time to get to know you. Not just to hang out outside of the studio, but to get to know your needs physically so they can help you modify if needed! In the 10+ years I’ve been in this business, I’ve seen people do the workout and gain nothing from it. Our instructors will make sure you don’t waste your time and will help you get the most out of each and every workout you do with us.

Has luck played a meaningful role in your life and business?
Murphy’s law was always the type of luck my personal life had. If something could go wrong, it will!! Surprisingly business wise, my luck has been amazing. I’ve prayed asking for god to show me when it is time to close our doors and so far, our membership has grown and we’ve managed to open a bigger studio after 12 short months! I’m waiting for the waterfall of bad luck as I’m used to. But so far, we’ve been blessed with good luck this year.


  • $75/Adult Class Pass
  • $105/Family Class Pass
  • $50/Student Class Pass

Contact Info:

Image Credit:

Jerome Murray
Murraj Photography

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