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Meet Toni Taylor of B.ETC Styling Studio in Katy

Today we’d like to introduce you to Toni Taylor.

Toni, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
B.ETC Styling Studio was established December 2012, from a dream written out in 2005. Growing up, I believed that everyone could style hair, this could have been because both my mother and grandmother were hairstylist and I grew up very involved in the industry. I’d been styling hair from as early as five years old and I believed that everything beauty, came as second nature to all women and my talent to care for and style hair was a talent to all. Having this mind set pertaining to my talent leads me to categorize the ability of hairstyling as a hobby and not a gift worth pursuing or taking seriously. My so called hobby followed me throughout my life and it wasn’t until after attending many schools and career attempts that I realized everyone did not share the same talent and what I possessed was indeed a gift.

B.ETC has two very significant meanings, the first one is the initials belonging to my grandparents that shared a huge role in raising me. B is for Beauford, my grandfather that never let a day go by without telling me that I was very gifted and he knew one day I’d own a salon of my own, that would benefit so many people and stand for so much more than just and average hair salon. ETC is for Ernestine Taliaferro Clayton the name of my grandmother in its entirety. My grandmother who was also a hairstylist, embodied grace, class, and love. She taught standards, values, integrity, and expectations early on. So much so that I had no clue what any of her intentions were set out to prove until my Styling Studio was born. The second is Be(B) meaning confidence, skill, will, inspiration, motivation, and drive for your passion (ETC) meaning et cetera a Latin expression meaning, and other things or to go fourth. For this business, the meaning stands for the ability to grow; continuously to go forth; and advance and progress without limitation.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has been as smooth and entrepreneurship and running a business can be.

I have faced a few staffing challenges, in regard to wanting my team to love the industry and the business just as much as I do. It took a few chair turnovers for me to realize that just isn’t reality. Absolutely no one will love MY BUSINESS, just as much as I do!

Please tell us about B.ETC Styling Studio.
B.ETC is Katy Texas premiere multi-cultural hair salon. We specialize in healthy hair care for all hair types and textures, servicing women, men and children!

The salon, over all is known for our ability to listen, execute, and guarantee results. We are customer service driven and very highly skilled stylist.

We believe that any hairstylist can make your hair look pretty, but not many actually study and focus on the integrity of your tresses.

We offer a professional, yet friendly and welcoming environment with the sounds of smooth jazz and classic tunes thru our salon surround sound system. Offering beverages, free Wi-Fi, and work stations for those professionals on the go.

We are most proud of being named Katy’s Best Salon 2014 and Houston’s A-List Salon 2015.

We can’t pick enough on how we appreciate our customers, following, and community supporters.

I believe that our integrity, drive, and passion is what sets us apart.

When you are a client to B.ETC, you not only have a hair stylist you have a hair and beauty team assigned to you, waiting to ensure your experience and level of service stands unmatched.

Do you look back particularly fondly on any memories from childhood?
I have been styling hair for as long as I can remember, in the Midwest where I was born and raised we would wear our hair in a style called rodded ponytails.

This was extension hair, rolled on orange perm rods with hair gel and placed in the microwave to cook (dry).

I did this style for so many people including myself, that my grandfather purchased me a microwave to put in my bedroom!

You would have thought he’d given me 2 million bucks. That’s just how happy I was!


  • Fusion extensions start at $250
  • Full Highlights start at $85
  • Keratin Smoothing start at $275

Contact Info:

  • Address: 3719 N fry rd ste e. Katy texas77449
  • Website:
  • Phone: 2814920844
  • Email:


Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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