Today we’d like to introduce you to Carla Horton.
Carla, can you briefly walk us through your story – how you started and how you got to where you are today.
Inherit Jewelry started for a couple of reasons. I had a desire to have a creative outlet outside of my 9-5 job. I wanted to create another stream of income that didn’t require the same confines of a “traditional” job. I also was having a hard time finding clip-on earrings that fit my personal style. I have always loved accessories especially jewelry. So I set out to make my own. I started making earrings. I thought I would only make earrings initially. I created some designs and started to share them with friends, family, and co-workers. As time progressed, I began to get requests for bracelets and necklaces. In 2018, the name of the brand was chosen to honor my mother. She passed away in 2014. Aside from all of the love and lessons I gained, the main material item I inherited is her jewelry. The brand has been able to gain exposure through our social media page and vendor events. As of recently, the brand extended to include an online store.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Entrepreneurship in itself is a challenge. I am still very new to this. I am still learning those foundational business concepts. Still learning how to balance being a creative and a businesswoman. Still keeping in prescriptive the process so that I can build and establish longevity.
Alright – so let’s talk business. Tell us about Inherit Jewelry – what should we know?
Inherit Jewelry offers custom, handmade, beaded jewelry and accessories. I am very proud to be a minority woman-owned brand. I am also proud of the progression the brand is making with a product that one can shop for elsewhere. There is no shortage of jewelry. What sets the brand apart is the commitment to creating pieces customers are very satisfied with because they are able to give their input into what is being made for them.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I would definitely like to give credit to Zetta Denson with Creating Champions. She walked me through the process of getting my initial business needs handled. I knew I wanted to move past just having a creative hobby and she helped me do it. I also have the best group of friends and family a girl could ask for. They really support the brand. From purchasing items to sending me new customers, they have always been my biggest cheerleaders.
- Website: https://inheritjewelry.bigcartel.com
- Email: firstname.lastname@example.org
- Instagram: @inherit_jewelry
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