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Meet Carol Young of Carol Designs in Memorial and Tanglewood

Today we’d like to introduce you to Carol Young.

Carol, please share your story with us. How did you get to where you are today?
My many years of professional experience began as a bow tie-er & floral designer, mentored by a pioneer in the industry. Working for a highly-respected, family-owned garden center (a Houston icon!), I later became a buyer and design center manager also, where I established my reputation in the community.

My passion for floral design, display, & ribbon treatments led me to establish my own identity as a shop owner and business woman in 2007. I was invited by a local shop owner to bring my ribbons & designs into their home décor shop under my own name, running my sales independently. From these small beginnings, I quickly expanded to my current location. Carol Designs became a destination shopping experience, as well as a neighborhood specialty boutique in the upscale Memorial/Tanglewood area. I draw inspiration from the vast array of exquisite ribbons and amazing silk florals that I offer in my design studio. Here, I am also continually inspired by the energy and enthusiasm of my loyal customers.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Online shopping has dramatically changed the landscape of consumer spending. Brick and mortars have been significantly affected across the board – from the big guys to the small neighborhood shops. We’re all having to use social media, special sales promotions, & events to compete for the consumer’s attention. Promotion is now the real game — social media presence along with enticing sales & incentives.

So, as you know, we’re impressed with Carol Designs – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Imagine a shop so inspiring, so beautiful that you want to stay & visit awhile & then rush home to decorate! The moment you pull up to the curb in front of the shop, you are met with an exciting display of color — from the wreath on the door to the planters filled with flowers and seasonal metal garden art. As you step into the shop, it becomes a unique shopping experience. The visual displays, with thoughtful attention to detail, all tell stories that help create seasonal moods.

My creativity also takes the form of inspired silk & dried floral designs — wreaths, centerpieces, door & table swags. All of these projects receive my signature touch with exquisite ribbons. I offer one of the largest selections of ribbon in the city! My decorated chandeliers in the shop are always a hit! They change frequently by theme or season; they can be either whimsical or sophisticated. Since I offer in-home consultations & decorating services, I can re-create these in my customer’s homes. A change of seasons is always exciting in the shop — whether it’s Valentine’s, Fourth of July, Halloween, or all that’s in between!

Also represented in the shop along witah national brands of gift & home décor items, are local artisans. Jewelry, chocolate, bath & body, & culinary gifts are just a few things locally sourced. I build of our in-store events around these artisans along with showcasing my artistry. It’s always a party! But then, every day is a party here.

So, what’s next? Any big plans?
I continue to look for new ways to display my creativity and to accommodate and excite our customers. Growing our customer base through social media and other platforms such as in-store events and off-site presentations is a priority. Also, maintaining our presence in the community in a vital way is of utmost importance.

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Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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