Today we’d like to introduce you to Clinton Bailey.
Clinton, please share your story with us. How did you get to where you are today?
My career as a streetwear designer began mid-way of my college career. It all started with a group called College Knights. College Knights was an organization that gave fashions tips for men and women, event planning and of course its very own line of clothing. In the developmental stages of the group there was a dispute over what the initial focus should be.
Unfortunately, the members were not able to reach an agreement, which leads to the demise of the group. As the owner, I chose to move forward with the development of the clothing line you know today as Royal Bum. Royal Bum was founded in 2011 and I never looked back. It became a personal passion in the early stages of the brand from just making shirts to developing it into a business.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road but it has been a wonderful journey. Some of the struggles I’ve faced are funding the brand, maintaining relevancy, sending celebrities merchandise and they never wear it, retailers not accepting our brand, the list goes on. But nonetheless, seven years later we are still here and growing.
Alright – so let’s talk business. Tell us about Royal Bum Co. – what should we know?
I consider Royal Bum to be a message. The items we produce are a byproduct of our message. That message is “Chase your dreams to change your circumstance”. In short, we want to inspire individuals to be what they desire to be in order to better the situation that they’re in or currently going through. Transitioning from the bottom to the king or queen of your situation. That’s what a Royal Bum is.
I’m pretty sure just as other designers, I look at my clothing as art and I tend to go with what flows emotionally and creatively which I feel is what gives my brand a sense of originality from others. I feel like my work is very organic and from the heart more so than from a conceptual base if that makes sense. I like to follow what feels good and coincides with our brands creative vision and direction.
Is there a characteristic or quality that you feel is essential to success?
Humility is most important. Remaining humble through it all is what’s most important to my success because at any given moment, how you present yourself as a person to your supporters can build or break your brand. Without humility successes wouldn’t be appreciated and success means everything to me. Being successful means that I’m able to provide for the people who depend on me and inspire those who are on the same path as me showing them it can be done. Especially to those in my hometown, I’m ready to show them that your circumstance doesn’t have to be your outcome. You can chase your dreams to make things better.
- Website: www.RoyalBum.com
- Email: email@example.com
- Instagram: @RoyalBum
- Facebook: www.facebook.com\royalbumclothing
Rays Imagery (@raysimagery)