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Meet Erika Lee’s Makeup Artistry in Bay Area

Today we’d like to introduce you to Erika Lee.

Erika Lee, can you briefly walk us through your story – how you started and how you got to where you are today.
I began my journey in the beauty industry while in high school and graduated with my cosmetology license in 2002. Immediately after graduation I began working in a well-known hair salon inside of Bay Brook Mall. It was there during one of our annual fashion shows that I realized that my passion was not behind the chair, but rather in front of it. Makeup was truly what inspired and fascinated me. After six years in the hair salon I switched gears and began working for a prestigious cosmetic line. After a short while I discovered that working behind a counter selling retail was not allowing me to truly connect to my clients and left to freelance. Fast-forward to ten years and I am still in the industry and so in love with my “job”!

Has it been a smooth road?
The road to success is a journey- I have had challenges along the way but nothing that truly stands out that is unusual in my industry. Starting out is a bit hard but if you play your cards right, you’ll end up doing everything you ever imagined and sometimes more.

We’d love to hear more about your business.
I am a freelance makeup artist, Erika Lee Makeup Artistry (ELMA) and Novalash stylist in the greater Houston area. I also work part-time at Hair Revolution, which is a full-service salon in Clear Lake. I specialize in special occasion makeup applications and especially LOVE doing brides and quinceaneras!. I am most proud of the fact that I am still in the industry after 16 years- my clients are the best!.

What sets me apart for sure is that I am a girl’s girl. Yes, knowing all the trends and staying up to date with the latest and greatest products is fun, but to me that really isn’t what I am in this industry for. I am here to translate for those who don’t understand how to read the beauty book. I am so very passionate about using makeup to empower ourselves but to also to remind those who feel intimidated by this powerful tool that it is just makeup and that it wipes off.

My entrepreneurship doesn’t stop their either, I also run an Etsy shop with my sister called 1988 Sista’s. We are a custom vinyl shop and will be in business for one year in June!

Is our city a good place to do what you do?
Absolutely! The beauty industry can be found booming across the world in any and every major city. Someone somewhere is getting engaged at this very moment or attending some sort of function that requires our expertise, Houston is a great place to start out in. If you are wanting to get in the industry, do it! Find a beauty school and start making your dreams a reality.


  • Bridal Makeup Application- starting at a $100 (includes lashes)
  • Special Occassion Makeup Application- starting at $65 (includes lashes)
  • Novalash Classic Lashes $100

Contact Info:

Image Credit:
Houston graffiti shot- Jazzy Slaughter

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