Today we’d like to introduce you to Federico Cavatore.
Thanks for sharing your story with us Federico. So, let’s start at the beginning and we can move on from there.
We have had a family restaurant in the area for 34 years and enjoyed visiting farmer’s markets but did not have a farmers market in the area so we decided to start one. We are big believers in farm-to-table, fresh organic produce, supporting local artists and makers and wanted to bring that to our community.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
From conception, the market was fabulous! Opening day we had a little over 3000 people and all the vendors sold out within two hours. The weekends after were just as good, but soon after we had hurricane Harvey come through and dumped 3 1/2 feet of water in this immediate area so not only was the restaurant underwater but the immediate area and neighborhoods surrounding the restaurant were affected as well. I was planning on closing the market soon after Harvey only because I didn’t believe it was the right thing to do with all the damage in the immediate area. After many convincing phone calls with customers and vendors we decided to remain open and provide an outlet for personal and financial growth. In retrospect, it was the most satisfying decision as a small business owner.
What else should our readers know?
Eleanora’s Market is a community of 45 local farmers, artisans and food makers that attend weekly.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’ve had many people to thank for the success and longevity of the market including my wife Eleanora, chef Monica Pope and our market manager Amy Williams. Chef Monica Pope introduced me to the Market life and all the key vendors in the Houston area. Eleanora has supported my endeavor and helped with the conception of the market. Amy Williams helps maintain the integrity of the vendors and all the marketing and social media. Without these key people, we wouldn’t have this staple in the community.
- Address: 2120 Ella Blvd
Houston TX 77008
- Website: http://eleanorasmarket.com
Eleanora’s Market Darren Lafferty Conor Moran