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Meet Brian Bidigare of Fish Cave Lures in Vintage Park (North Houston)

Today we’d like to introduce you to Brian Bidigare.

Brian, please share your story with us. How did you get to where you are today?
Fishing has always been my passion. It started with the first time I caught a large mouth bass with my father and then through the years fishing every moment I could break away. There are so many life lessons from fishing that have shaped me and I’ve had the great joy of sharing this passion with my wife and kids.

I caught my first Marlin as an adult with my wife and then shared that experience with my five sons. I will never forget either experience–but my kids’ faces as they landed their first billfish will stick with me forever! Fishing is a great way to bring family, friends, co-workers, and clients together to build bonds and share memories. Whether it’s celebrating a tournament win or solidifying a big business deal on the water, that experience is magnified with fishing success.

From the moment we founded Fish Cave Lures, our mission was clear…to provide innovative products that enable an experience of a lifetime. And that experience comes from maximizing your chances of success with the highest quality and innovative products available in the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Initially, product acceptance and brand recognition were our biggest challenges. Offshore fishing is a small community. Lure businesses are built on relationships and many new lure companies fail within the first year because of poor relationship building. Consumers are skeptical that your company has staying power or offers a compelling reason to switch to a new lure company. The best way we knew how to overcome these challenges were to share customer experiences on social media. Let our product speak for itself by sharing an unforgettable fishing experience. 

Fish Cave Lures – what should we know? What do you guys do best? What sets you apart from the competition?
Our company rally cry is “When winning is the only option”. In order to “win” we have to provide the highest quality and innovative offshore lures that you can count on each time you leave the dock to maximize your experience. This is what sets our lures apart from the pack. 

*Superior Resins – Our lures are clearer, more UV resistant, impact resistant, and crack resistant than other lure brands. Polyester lures (produced by many manufacturers) turn yellow under UV exposure and will chip & scratch easily. They do not compare to the quality of Urethane. Polyester costs only about half the price of urethane and doesn’t require expensive vacuum degassing and heat/pressure casting equipment, that’s why most companies and lure makers use it.

*Superior Skirts – UV activated, unlimited patterns and readily available.

*Lower Retail Prices – Approximately 15% less than the major competitors and much less than most custom lure makers.

*Manufacturing – We utilize state of the art computer controlled heat/pressure casting equipment.

*Keel Weighted Design – Every lure we make comes standard with a low center of gravity “keel weighted” insert. This allows lures to run true and upright in a greater range of conditions and boat speeds.

*Rust Proof Design – Other urethane lure manufacturers use solid steel inserts which ultimately rust. 

*Customization – We will build whatever customers and markets demand. Weight, color, shape, private label… The possibilities are endless!

*Field tested – We fish with all of our products before we make them available.

*Lifetime Quality Guarantee – We absolutely guarantee our lures to be free from manufacturing defects. We will replace any defective item with a new one. We have never received a claim from a consumer.

*Community. We engage in community service at the Houston Food Bank at Christmas, we donated labor and supplies during Hurricane Harvey. Fish Cave Lures sponsored two fishing charter businesses after the hurricanes struck in Puerto Rico and Cabo San Lucas. We also take great pride in our Platinum sponsorship of the Texas Billfish Classic over the last four years.

What moment in your career do you look back most fondly on?
The first time we were notified that a fishing team won a tournament with our products. That is why we make lures. We got in to this business to provide fishing addicts with amazing experiences. “When winning is the only option”.

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