Today we’d like to introduce you to Gili Mor.
Thanks for sharing your story with us Gili. So, let’s start at the beginning and we can move on from there.
My story starts with my dad, he was a diamond cutter in Israel since he was a teenager. Back then in Israel, it was a well-respected job but today there are only dozens left in Israel. After my military service in the Israeli army, I had ventured out and traveled across the U.S when I got back to Israel, I had worked in some random jobs until one of my family members introduced me to the loose diamond trade business. I had worked my way in the wholesale industry from Tel Aviv to Dallas and after that, I had joined some of my friends in Houston and stayed. I had always wanted to create pieces of jewelry and engagement rings.
My first piece of custom jewelry was a marquise cut diamond with an irregular halo in 14k white gold. Must of my clients I meet in my office but I also have some clients from other states that I work with through messages and photos. The process is pretty easy, they tell us which kind of center stone they want (Diamond, Sapphire, Emerald, etc..) and unless I have it in stock, I source it from my connections that I have made throughout the years.
Every engagement rings we make is an exciting process that included a lot of moving parts in the background. From the designer to the diamond setter, we make dreams come true!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There was a lot of struggle in the beginning, especially with getting our name out there. The competition in this business is big. I think marketing, in general, is one of the biggest challenges of today’s small businesses, everybody wants “organic” traffic to their website or storefront but it is becoming harder and harder to get that. Another struggle I had to overcome is getting the best deals to my clients, it took me a long time to build relationships and to really spot a good deal.
Please tell us about Diamond Exchange Houston.
Diamond Exchange Houston is the fruit of hard work and experience. We work with every budget and we are ready for every challenge the clients throw our way. Our engagement rings are of top quality and we are confident to say that we actually get clients great deals on GIA certified diamonds. We love the classic solitaire engagement ring look but at the same time, we love making a custom design that can exceed even our own expectations. Getting our customers the best service and a great deal is something we will keep striving for and build relationships as our business grows.
Do you look back particularly fondly on any memories from childhood?
I use to love going with my dad to work on the diamond polish wheel and watch him turns a piece of rough into a sparkling diamond, it’s a fascinating process.
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