Today we’d like to introduce you to Gina Su.
Gina, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always loved art growing up. However, I majored in engineering in college so there were not a lot of chances to find a creative outlet. I knew I wanted to keep my passion so I started Ginably as a hobby. I started participating in local craft shows and the hobby quickly grew into a business. I reached out to a lot of local boutiques and gift shops to branch out my brand. While I have a full-time engineering job, I’ve been fortunate to be able to grow my business to where it is today.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I could talk ALL DAY about the struggles! I would say the biggest one initially was that I felt much younger than a lot of my peers. There were so many makers who were already established in the community and it can definitely be intimidating. But to be honest, with social media such as Instagram, it was a really great way to connect with other makers in the area. Going to more and more local shows was a wonderful way to meet other makers. I’ve since made some really great maker friends.
Alright – so let’s talk business. Tell us about Ginably – what should we know?
Ginably is a brand associated with feminine floral and whimsical designs. If you can’t tell from the photos, I’m ALL about flowers. Flowers for you, flowers for you, flowers for everybody! Currently, enamel pins, art prints, and notepad products are available. I believe what makes Ginably different is the unique perspective and artistic style. Ginably combines both ink and watercolor to create whimsical nature inspired designs (mostly with flowers, of course). It’s a one-woman boss-lady show and I’m proud of being able to build a following and brand that has received such awesome support.
Is there a characteristic or quality that you feel is essential to success?
Courage is a big quality to have to achieve success. Courage to be able to approach shop owners, courage to apply for new shows, courage to sell yourself and your brand to strangers. The next is lock and step: perseverance. You’ll hear “no” a lot and you have to keep going and keep pushing.
- Animal Enamel Pins $10
- Art Prints $12-25
- Notepads $6-18
- Website: www.ginably.com
- Email: firstname.lastname@example.org
- Instagram: ginably
- Facebook: https://www.facebook.com/ginablybyginasu/