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Meet Greg Serrao of Thrive Skilled Pediatric Care in Westchase

Today we’d like to introduce you to Greg Serrao.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In July 2015, I retired as the CEO of American Dental Partners, Inc. (ADPI). I founded ADPI in 1995, understanding that dentistry was going to become more complex. The proliferation of people with dental insurance and the associated administrative demands, coupled with the advent of new and costly technology, indicated a need to shift from a solo practitioner model to group practice. This evolution required professional business management. Today, ADPI is one of the nation’s leading dental practice management companies.

Retirement was not my goal. Rather, I wanted to find another healthcare sector that could benefit from my people-focused and values-centric business philosophy. Months of research lead me to clinical home care for medically fragile children, which, I discovered, is a highly fragmented industry. It was abundantly clear that providing care for these children in the comfort of their homes greatly improves their ability to thrive.

Applying the same philosophy I used to launch ADPI, Thrive Skilled Pediatric Care launched in 2016, with the purpose of providing high quality clinical home care to medically fragile children so they can grow and flourish to their full potential. Texas is where we got our start.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Our path is no smoother than that of the families for whom we provide care. As I move around the country meeting patients and the families and nurses who care for them, their stories compel me to push my team to make Thrive Skilled Pediatric Care the best employer and care provider, bar none. Our extremely dedicated and compassionate office and field teams are working hard every day to make that happen. We are growing quickly and adding new staff and new patients at a rapid pace and working to improve the back-office support and technology aspects of the business at the same time.

One struggle we face is different funding and regulations from state to state, as well as varying support for our patients. We aspire to be an active participant in the ecosystem that surrounds the exceptional children in our care. We advocated in Washington, D.C. against proposed cuts to federal Medicaid funding, and here in Texas, we are encouraging the state legislature to allow critical private duty nursing services to continue uninterrupted after a patient reaches 21 years of age.

Please tell us about Thrive Skilled Pediatric Care.
Our purpose is simple: we provide high quality clinical home care to medically fragile children so they can grow and flourish to their full potential, and we pursue it with passion and pride. We are a patient-centric company; the needs of our patients and their families come first. As an employer, we operate from a strong set of core values, provide professional training and support, and offer competitive benefits. What sets us apart is our recently launched Thrive Cares Foundation, which extends the purpose of Thrive by making funds available for patients with unmet equipment, supply, or travel needs; nursing scholarships; and programs that provide care to medically underserved children. Additionally, it includes Thrive’s Short-Term Emergency Assistance Program, which can offer assistance to Thrive team members suffering an emergency hardship due to a sudden and severe personal or family crisis.

Our young foundation was able to quickly raise and disseminate thousands of dollars to aid Houston-area colleagues affected by Hurricane Harvey. We are proud to say that every colleague who reached out was helped in some way.

Has luck played a meaningful role in your life and business?
Luck means that success or failure is by chance and not based on one’s actions. Based on that definition, I have had tremendous luck in life. I was fortunate to be born into a loving family, fortunate to have met my wife, blessed with four healthy children, and much more. Regarding business, based on the definition of luck, I cannot say luck has played a role. Success in business, at least in my opinion, is based on finding a need in the marketplace that is going unmet, extensive research on how to meet that need, preparing a sound business plan, then assembling the resources (money and people) required to execute that plan with a laser-focus on execution.

Contact Info:

Thrive patient Anthony and his awesome nurse Lisa. Visit to see a video of Anthony’s story.
Thrive Skilled Pediatric Care’s Senior Management Team  (Greg Serrao, second from right)

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