Today we’d like to introduce you to Gwendolyn Davis.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started after my divorce. I was a 50-year-old woman having to start over. I’d worked in the medical industry for over 25 years, and was tired of the corporate politics of who do we keep, who do we let go. So one morning I just decided I needed a change. I resigned, took my 401k, and went back to school for Fashion Design. It would be the fresh start that I needed, It would make me happy whether I was getting a paycheck or not.
After graduating with a degree in Fashion Design, my first fashion show was May 6, 2014, at Houston Community College. Creating my first five (5) piece bridal collection was the beginning of something so amazing in my life. My next step was to choose a branding name that had a special connection to me. The name of the brand “Alexandria Lee” the middle name of my two youngest grandchildren, Tianna Alexandria, and Jonathan Lee.
After months of brainstorming with Cortney Hall, my junior designer, and business partner. Alexandria Lee Designs was launched in Houston, Texas.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. The most difficult part of this is the segregation in the Fashion Industry here in Houston, Texas. I’m not at all prejudice, however, I find that trying to break into the fashion industry takes more than amazing designs. it takes connections, and unfortunately, a lot of those connections are not open to black designers.
Since in the business I’ve only had one (1) fashion production company that was not African American open it’s door to me.
Of course, ALD will always create opportunities for our business, but we would love to have the support of our Houston Fashion Industry as a whole. It’s troubling when you have a voice in fashion, but not everyone is accepting. I hope this changes soon or else, we, Houston will still be considered a joke in fashion.
Please tell us about Alexandria Lee Designs.
Alexandria Lee Designs is an in-house fashion and online clothing brand in Houston, Texas. Our fashion line is sleek, sophisticated, well constructed, and most importantly affordable for today’s fashionista.
Alexandria Lee Designs is the skillful collaboration of designers Gwendolyn Davis, and Cortney Hall. Established in 2014 we have years of tailoring and design experience in fashion. Alexandria Lee Designs specialty focus is creating the perfect gowns for women of age ranges. We tailor to the mature women that can and will appreciate the work and pride that goes into creating a custom bridal, or evening gown. A very special thanks to the young ladies of Hightower High School, for making Alexandria Lee Designs known throughout Houston for amazing prom dresses that are elegant and affordable at the same time.
Proudest moment was the day Houston’s celebrity Just Brittany ask me to created her birthday outfit.
What sets us apart from other designers here is Houston is that we provide elegance, sophistication, at an affordable price. Most of our clients tell us we have some of the most beautiful pieces that they have seen, and that they can afford.
Do you look back particularly fondly on any memories from childhood?
My favorite memory from my childhood was visiting my grandmother in the country. Going out to feed the pigs, pick berries for a berry cobbler, and plucking corn from the stalk. Best innocent days ever.
- Address: 9900 Westpark, Suite 319
Houston, Texas 77063
- Website: www.alexandrialeedesign.com
- Phone: 2813829580
- Email: firstname.lastname@example.org
- Instagram: MzGwen Davis
- Facebook: Alexandria Lee Design
Point&Click Photography, Scott Hebert Photography