Today we’d like to introduce you to Jennifer Watson.
Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
I have always felt I was a woman of many talents. As a young girl, I used to design clothes for my barbie dolls. I learned how to sew in high school. My home economics teacher taught me how to sew. I was always amazed at her ability to take a piece of fabric and create a beautiful garment. I used to sew this around the house by hand and it was so therapeutic. When I was old enough to have some extra money, I purchased my first sewing machine. At this point in life, my mother in law made quilts and I was so intrigued. She gave me everything I need to make my first quilt and it reignited my passion for sewing. But once I started having kids and working a 9-5, I wasn’t able to look at the sewing machine. It set in a box for years. When COVID 19 hit I worked from home as a teacher but that wasn’t enough to keep my mind free of all the news that left me feeling depressed most days.
I knew that I needed to break away and find something to occupy my mind. Masks were very scare and I knew that I have some fabric and a sewing machine. I pulled it out!! I made my first five masks for my line sister Elan. They were a gift to her as she gave me some hand-sanitizer. She told all her co-workers; my cash app went nuts. What I loved most about making masks was I felt each time I turned on my machine I was providing someone with a small piece of protection. I felt I personally knew and cared about each customer. I knew that in order to be in business I would need to branch out into other things. I created my first few pairs of earrings and showed them to my line sister and good friend Nikki.
She encouraged me to sell them! I was still hesitant. I released the photos and within 15 minutes I was completely sold out. I knew that I needed to bet on myself to win!! This would be my motto every single day. Little by little I started to invest in my business. It was great to see how much I have grown since the start. I often hear God telling me to keep going, don’t look back. My late mother instilled in me from a young age hard work pays off. I am so excited about the future of Sew Imperative.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road hasn’t been smooth. There have been days where I felt like crying because a customer never received their package or someone damaged the product and blamed me. I had to breathe and stand behind excellent customer service and good products.
Alright – so let’s talk business. Tell us about Sew Imperative – what should we know?
I currently make handmade masks, head-ties, and button earrings. I would have to say the earring are my specialty. I find the greatest joy in making earrings as women feel incomplete without an earring on. Knowing that I can provide someone with a product that love is very rewarding. What sets me apart from other companies I believe is how I treat my customers. The reality is everyone makes masks, head-ties, and earrings, I like to say no one makes my products. I am the difference and I cannot be replaced.
Is there a characteristic or quality that you feel is essential to success?
Customer Service. I just cannot say this enough how important I feel each and every person that purchases with Sew Imperative is. Even customers that I don’t know I find a way to connect.
- Masks $10, $8 kids
- Button Earrings $15-$8
- Queen Head-Ties $15
- Website: www.sewimperative.com
- Phone: 7134293445
- Email: Hello@sewimperative.com
- Instagram: instagram.com/sewimperative
- Facebook: facebook.com/pg/sewimperative