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Meet Jennifer Watson of Sew Imperative in South Side

Today we’d like to introduce you to Jennifer Watson.

Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
I have always felt I was a woman of many talents. As a young girl, I used to design clothes for my barbie dolls. I learned how to sew in high school. My home economics teacher taught me how to sew. I was always amazed at her ability to take a piece of fabric and create a beautiful garment. I used to sew this around the house by hand and it was so therapeutic. When I was old enough to have some extra money, I purchased my first sewing machine. At this point in life, my mother in law made quilts and I was so intrigued. She gave me everything I need to make my first quilt and it reignited my passion for sewing. But once I started having kids and working a 9-5, I wasn’t able to look at the sewing machine. It set in a box for years. When COVID 19 hit I worked from home as a teacher but that wasn’t enough to keep my mind free of all the news that left me feeling depressed most days.

I knew that I needed to break away and find something to occupy my mind. Masks were very scare and I knew that I have some fabric and a sewing machine. I pulled it out!! I made my first five masks for my line sister Elan. They were a gift to her as she gave me some hand-sanitizer. She told all her co-workers; my cash app went nuts. What I loved most about making masks was I felt each time I turned on my machine I was providing someone with a small piece of protection. I felt I personally knew and cared about each customer. I knew that in order to be in business I would need to branch out into other things. I created my first few pairs of earrings and showed them to my line sister and good friend Nikki.

She encouraged me to sell them! I was still hesitant. I released the photos and within 15 minutes I was completely sold out. I knew that I needed to bet on myself to win!! This would be my motto every single day. Little by little I started to invest in my business. It was great to see how much I have grown since the start. I often hear God telling me to keep going, don’t look back. My late mother instilled in me from a young age hard work pays off. I am so excited about the future of Sew Imperative.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road hasn’t been smooth. There have been days where I felt like crying because a customer never received their package or someone damaged the product and blamed me. I had to breathe and stand behind excellent customer service and good products.

Alright – so let’s talk business. Tell us about Sew Imperative – what should we know?
I currently make handmade masks, head-ties, and button earrings. I would have to say the earring are my specialty. I find the greatest joy in making earrings as women feel incomplete without an earring on. Knowing that I can provide someone with a product that love is very rewarding. What sets me apart from other companies I believe is how I treat my customers. The reality is everyone makes masks, head-ties, and earrings, I like to say no one makes my products. I am the difference and I cannot be replaced.

Is there a characteristic or quality that you feel is essential to success?
Customer Service. I just cannot say this enough how important I feel each and every person that purchases with Sew Imperative is. Even customers that I don’t know I find a way to connect.

Pricing:

  • Masks $10, $8 kids
  • Button Earrings $15-$8
  • Queen Head-Ties $15

Contact Info:

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