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Meet Kerri Couillard of Babierge

Today we’d like to introduce you to Kerri Couillard.

Kerri, can you briefly walk us through your story – how you started and how you got to where you are today.
When my husband asked me to sell the baby gear my two young sons had outgrown, I had the idea to rent it, instead of sell it. As a software developer, I put up a one-page website and within 3 days, I had my first $300 reservation for items I already owned. I also loved developing this business along with the birth and growth of the sharing economy. From the beginning I started thinking of a business model that could scale internationally, while allowing Moms (and Dads) and retirees the ability to do simple, and flexible, wholehearted work. Babierge (baby + concierge) was born, and we are the first marketplace for baby gear rental.

The greatest professional reward for me has been to hand-code a platform that is successfully scaling, but the most meaningful part is that Babierge is helping entrepreneurs around the country launch businesses that fit their lifestyle while also solving a problem for traveling families who simply can’t carry all the baby gear they need to enjoy the comforts of home while on vacation. Everyone wins. We now have 66 independent Trusted Partners who are renting their own baby equipment, spanning the US in 40 markets. They are each averaging over $700 a month in new income for their families.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For me, it was a big choice to bring on a CEO for my company. I had many differing opinions and it really came down to knowing who I am. What am I good at? What do I enjoy doing? What do I need help doing? I’m so thankful I made this choice and I am thrilled to get the opportunity to work alongside Babierge CEO Fran Maier, Co-Founder of and TRUSTe.

Alright – so let’s talk business. Tell us about Babierge – what should we know?
We’re inventing our industry, and we seek to invent an industry that serves both our customers and our baby gear entrepreneurs. On the customer end we strive for offering an inventory of high-quality baby gear, delivering excellent customer service, providing tips and advice to help families enjoy their vacations in our local markets and developing new opportunities to deliver value. We have some great ideas about this. For our entrepreneurial Trusted Partners we focus on helping them launch successfully and then providing ongoing support, training and advice so they can both grow their individual businesses and feel part of a larger collaborative team. It’s exciting to build something entirely new.

The Babierge customers – the traveling families and local grandparents, motivate me to keep going and pushing past barriers! We have some of the best testimonials on the planet and hear frequently that Babierge has saved vacations, made the travel experience much more enjoyable, and that our Trusted Partners are miracle workers. In addition to being the Founder and CTO of Babierge, I still continue to be a Trusted Partner in Albuquerque, New Mexico, and I have personally hand-delivered over 1000 reservations. It is so motivating to see other Trusted Partners experience this ‘gushing gratitude’ from their customers as well.

Is there a characteristic or quality that you feel is essential to success?
Here are a few pieces – I trust myself, believe in my work, and take pride in the core competencies that I bring to my business. I keep my eye on our customer. I am attempting to solve a big problem and hope to change the way families travel the world.

Through this experience, I have learned so much about myself and how best to set myself up for success. I have gained the confidence that I can live for short spurts outside of my comfort zones, especially if I listen to my body and build in some self-care. Ultimately, there is so much to gain in this world, living with courage and curiosity.


  • Rent a Full-Size Wooden Cribs (Complete withe Firm Mattress, Linens, and Delivery/Setup) $10-14 per day
  • Rent a Custom Toy Package in 32 Gallon Tub $5-7 per day
  • Rent a High End Jogging Stroller $8-12 per day

Contact Info:

Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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