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Meet Kevin Hong of Sector K Media

Today we’d like to introduce you to Kevin Hong.

Kevin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Did you ever ask yourself “What do I want to do when I grow up?” As a kid, I always wanted to be a pilot and fly fighters for the Air Force. I went to airshows with my dad and dreamed of flying in the sky shooting photos of anything that flew by me. After failing to get into the Air Force Academy and vision problems I decided to go to college and get a graphic design degree from the University of Houston. After working for various ad agencies for a few years I ended up working for a company in North Houston.

I had a great view from my office window watching planes fly over landing at Bush Intercontinental Airport. I liked my job as a graphic designer creating marketing campaigns and advertising for clients around the country, but there was still a void in my life. It wasn’t until I got laid off and became a scape goat for a company did I realize how much I hate corporate politics. From this negative came a positive. Although I felt horrible for losing a job but there was light at the end of the tunnel. I was online looking for a job and stopped when I came across a photo of a World War II bomber I saw as a kid. It was a message that said “Help Get B-17 Texas Raiders Flying Again.” It was a haunting calling card for me to find out what happened to the mighty B-17 Bomber. I soon gathered information and found out what happened. Memories of watching the plane came back as I started photographing the restoration and progress to get the plane flying again. After the bomber started flying again I was able to get some photos and a friend of mine said stated, “You take some great photos and since you love planes why not do this for a living.” It was a clear message what I should do next. I started my own company doing graphic design and photography geared towards aviation. As I started flying with the bomber came opportunities to fly and meet veterans from World War II of all walks of life. After hearing numerous stories from the veterans and learning about the airshow industry I finally realized what I want to do when I grow up. The marketing agency I have created is all about the aviation experience. It’s working with companies and organizations in the aviation industry tell their story and why we all love aviation.

Has it been a smooth road?
It hasn’t been a smooth road at all. Just like any business how do you get your name out there becomes the million-dollar question. Getting your name out to the aviation industry is a difficult task. There is also the financial responsibility to get the right camera equipment and always save money to invest in new cameras that come out every few years. Having a constant amount of income always haunts you as a business owner. You never know when something catastrophic could happen. Building your credibility and proving you are good can have a big impact. So unless you have been in the game for a while be prepared to prove your value. It’s one thing to do a photoshoot on the ground however it’s another to do a photoshoot with millions of dollars flying in the air next to you. Since the aviation industry is a small niche, your name can be mud in a matter of no time if you screw up the shoot.

So let’s switch gears a bit and go into the Sector K Media story. Tell us more about the business.
My company has become an all in one marketing think tank. It’s a rare find to have a company do graphic design, photography, and help companies with their marketing in the aviation industry. We’re known for shooting photos of warbirds for the Commemorative Air Force and helping veterans tell their untold stories while working with non-profit organizations. The greatest achievement was going back to Normandy, France for the 70th Anniversary of D-Day and documenting World War II veterans.

Some were there to see the people they fought for and experience the freedom we all embrace. What sets us apart from others is that we select the clients to work with because of the trust we want to build with them. We take pride in the quality of work we do and always want to make sure our clients are satisfied with the marketing strategy we provide.

How do you think the industry will change over the next decade?
In the next few years we are hoping to expand our horizons and bring more social media trends into the world of aviation. We have worked together with a production company working on a movie and would like to continue future endeavors with other companies in the entertainment industry.

Contact Info:

Image Credit:
©Kevin Hong/Sector K Media

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