Today we’d like to introduce you to Laurie Wardlow.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My interest in photography began when I worked at a photo lab during high school. I became fascinated with all aspects of photography. The lighting in the photos intrigued me, as well as how photos can touch so many people by freezing moments in time. I began experimenting and taking photos of my own family and friends.
Upon graduation, although my heart remained with photography, I took the practical route. I went to the University of Houston, where I obtained degrees in Psychology, as well as two graduate degrees in Business Administration, and Information Technology.
Although I spent many great years working in business management and website development, photography continued to be a constant passion for me. When I had my daughter, I purchased my first DSLR camera and I have never looked back. I began documenting her milestones and realized even more just how precious photos are. I opened my business in 2014 and it has grown substantially over the years.
Today, I am living my dream!
Has it been a smooth road?
The transition into photography has presented many challenges along the way. Not only was I still learning about photography, I had to learn the business side of photography as well. While a photographer, I was also managing the business side of things. I quickly realized I had to wear several “hats”, as I am the bookkeeper, marketing director, website designer, and client relation’s expert. However, I believe I was able to bypass many of the difficulties of running a new business due to my IT and business background.
Last year, another new business emerged. I started an online storefront company called Blue Sky Props, where I sell photography props and accessories to other photographers all over the world. Today, I keep both businesses going and I love them both. I am still presented with new challenges, but this only creates more learning and growth opportunities as a business owner and artist. I always welcome new challenges and embrace the journey!
So let’s switch gears a bit and go into the Laurie Wardlow Photography story. Tell us more about the business.
I am both a studio and outdoor/natural light photographer. Every day presents something different! One day I may be outdoors photographing a family and the next I’m in my studio taking corporate headshots. Although I photograph a variety of life events, I specialize in children, newborn, and family photography. While not strictly working in one genre, I feel that I remain fresh and challenged in various areas of photography.
Most of my photography skills are self-taught, but I have learned a great deal from workshops, research, and others in the industry. Each year, I attend several photography workshops, retreats, and seminars. I love these opportunities, as I learn so much from them. There is always more to learn, and that is one of the reasons why I love photography.
There is ample competition in my area; therefore I try to offer something that is unique. My work is known for being crisp and bold, with vibrant coloring and textures. Most of my work resides at the computer in post processing. Working in software programs like Lightroom and Photoshop enhance coloring and lighting, all while drawing focus to the subject. I feel that my knowledge of these programs transforms my photos into unique works of art.
I strive to create a relaxed, yet professional, feel to my sessions. I want clients to enjoy their sessions and feel comfortable. I offer my clients a mixture of both candid and posed photography. I have learned fun techniques through the years to bring out genuine smiles. Genuine smiles are the BEST! While I love meeting new families and documenting special milestones for them, I also love my loyal clients that return to me year after year. I enjoy watching families grow!
How do you think the industry will change over the next decade?
I see photography equipment, techniques, and editing software becoming even more advanced in the future. Also, I predict even more social media platforms in which photographers can market and display their work. However, amidst these new changes, photos will continue to warm our hearts, adorn our walls, welcome us home from a difficult day, and remind us of what matters most.
- Website: www.lauriewardlowphotography.com
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/lauriewardlowphotography
- Facebook: www.facebook.com/lauriewardlowphotography
- Other: www.etsy.com/shop/BlueSkyProps