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Meet Mark Vlaskamp, Myles Bragman and Aaron Bowen of The Folde in The Heights

Today we’d like to introduce you to Mark Vlaskamp, Myles Bragman and Aaron Bowen.

The Folde was founded in Austin in 2017 by three college roommates who realized they wanted a service that didn’t exist.

“It didn’t exist! And, we wanted it – so we made it. An all-inclusive laundry service that at the click of a button could handle the abuse we put our clothes through on a daily basis. It needed to be somewhere between an old-school laundromat and the trendy, new delivery service apps you see everywhere these days.”

“We wanted it to be a quick & convenient service that we would use. But, we needed it to be the quality of service that our moms would use” co-owner Mark Vlaskamp explains.

For us, the newfound free time was about spending time with each other. But, the motivation for using the service varies in The Folde’s customer demographic – ranging from homeowners with large families to single young professionals. Regardless of the reason, The Folde is proving the be a favorite service for people looking to lighten the load. With other chores like grocery shopping, dog walking, and lawn care available at the click of a button, why not laundry?

Whether it’s a family-homeowner with a washer & dryer who needs a helping hand or a renting young professional without access to a washer and dryer, The Folde is proving that there is room at the table for laundry when considering chores to outsource online. And, in that, the quality of the treatment and presentation is important – with The Folde doing all of the laundry production in-house, a non-traditional & capital-intensive model aimed at not only delivering convenience but also delivering a level of quality that is typically overlooked in the laundry industry.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
“Laundry is delicate! And, so is people’s time & trust” co-owner Myles Bragman explains.

Developing the finished product was not always a smooth road. While all businesses deal with different bumps in the road, ours were primarily focused around bringing our customers a better laundry day experience than they could otherwise find either at home or with a conventional laundromat or cleaner’s in-store service. And that doesn’t start with flashy advertising or state of the art apps. It starts with laundry.

“We quickly learned that laundry isn’t just a commodity service. People don’t just want free time at any expense; people want free time with the peace of mind that their laundry is going to be treated, cleaned, and delivered better than they could wash it and fold it themselves. And, that attention to personalization and quality led us to our new take on laundry and dry cleaning.

“We wanted it to be a quick & convenient service that we would use. But, we needed it to be the quality of service that our moms would use. And that means going the extra mile where others weren’t. So, we added a few complimentary features to our service: stain treatment, drawer-ready packaging to make unpacking simple, and steam treatment on all hanging items to prevent wrinkles.”

So, as you know, we’re impressed with The Folde – tell our readers more, for example what you’re most proud of and what sets you apart from others.
All ordering is done on the easy-to-use app. Once scheduled, customers are prompted to leave their dirty clothes in The Folde bags outside their door. The Folde provides different bags for the customer to differentiate treatment – including dry cleaning, hang dry, and regular wash & fold. As a premium service, the entire process is completely customizable and all clothes are handled with extreme attention to detail. When placing an order in the app, options are presented to choose the type of detergent, softener, and bleach as well as different folding and hanging options.

Laundry is priced at a flat rate by the size of the wash and fold bag starting at $30. The flat-rate prices make pricing predictable, affordable, and easy to budget for – eliminating the variability and sticker shock of traditional, per-pound pricing. The company urges customers to “stuff your bags full; it doesn’t change the price!” Dry cleaning garments are priced per item.

So, what’s next? Any big plans?
“Right now, our main focus is to grow our two current markets – Austin & Houston. Currently, our service areas cover about 1/4 of Houston, a top 10 city in the US, and 3/4 of Austin, a city growing year over year in the top 10 nationally. Once we can serve these two markets in full, we have plans for a state-wide push to San Antonio, Dallas, and Waco. – Aaron Bowen, co-founder.

Pricing:

  • Standard Bag Wash & Fold Laundry – $30
  • X-Large Bag Wash & Fold Laundry – $40
  • Dry Cleaning – $3-$6 per garment

Contact Info:

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