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Meet Mimi McClure and Chaun Vaughn of Color Me by Chaun and Mimi

Today we’d like to introduce you to Mimi McClure and Chaun Vaughn.

Thanks for sharing your story with us Mimi and Chaun. So, let’s start at the beginning, and we can move on from there.
Our mother taught us to be strong and independent, which gave us the drive to be the best at whatever we pursued. We knew that whatever we did, we wanted to do it together.

After entertaining various ideas, nothing spoke to us like the cosmetics industry. Over the span of a year, we worked with different companies, testing ingredients and mixes to see who could create the perfect lipstick. And, this is how Color Me by Chaun and Mimi was started.

Has it been a smooth road?
Yes, there are challenges, but we are having a great time learning as we grow.

So let’s switch gears a bit and go into the Color Me by Chaun and Mimi story. Tell us more about the business.
We wanted a line of bold, empowering and colorful lipsticks that last all day and give you the confidence to be more of who you are, and that is what Color Me by Chaun and Mimi is. We want to empower women and give them that extra boost of confidence.

What sets us apart? We are doing this as a team, and building it from the ground up.

Where do you see your industry going over the next 5-10 years?  Any big shifts, changes, trends, etc?
In the next 5-10 years, we see the company grew into a full cosmetics line, because women love their makeup, and we give #GoodLip (LOL)


  • All products are affordable and under $30

Contact Info:

Image Credit:
Kerygma 85 Photography

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