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Meet Norris Coleman of Emerald Dragon Books in Baytown

Today we’d like to introduce you to Norris Coleman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Emerald Dragon Books opened in Baytown, TX in 2015 as a 350 sq. ft. used bookstore specializing in science fiction, fantasy, horror, cartoons/cartooning, animation and 19th. and 20th. century art and illustration books. Over the last two years, we have expanded to a 1000 sq. ft. location near our original location. With the expansion to a larger shop, our focus has also shifted and we now primarily sell new and back issue comic books, graphic novels and trade paperbacks, toys, action figures, gifts, games, DVD’s, Blu-Ray’s and other pop culture items.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The two main challenges were: (a) Being able to pivot away from the original focus of the business and to reorient the business to better serve what our clientele requested that we provide. (b) We outgrew our original location much faster than we anticipated and transitioning to a larger space and moving into and building out the new space with additional fixtures was a major undertaking!

Alright – so let’s talk business. Tell us about Emerald Dragon Books – what should we know?
We buy and sell new and back issue comic books, toys, action figures, games, gifts, hardback and paperback books, trade paperbacks and graphic novels, t-shirts, vintage vinyl, DVD’s, Blu-Ray’s and other pop culture items related to comic books, science fiction, fantasy, horror, cartoons/cartooning, animation and 19th. and 20th. century art and illustration. We offer one of the deepest selections of back issue comics from the 1940’s to present in the Bay Area and we also offer a carefully curated selection of vintage vinyl with an emphasis on 50’s – 70’s rock and roll, jazz and pop music.

Is there a characteristic or quality that you feel is essential to success?
Fanatical customer service!

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Emerald Dragon Books

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