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Meet Ronnie Dean Tinsley of Direct Service, Construction & Design in East side

Today we’d like to introduce you to Ronnie Dean Tinsley.

The original division, “Direct Electric” is founded by DeWayne Rice, Rick Rice, and Ronnie on October 1st, 1999. Starting from humble beginnings and working from the family garage, the small father and son owned company began to grow and flourish due to DeWayne’s unique business philosophy, talent for finding the best employees and unmatched levels of production and quality.

Direct Service, Construction & Design is one company with multiple divisions that work together in order to provide Mechanical, Electrical, Plumbing, and Maintenance solutions within the service, construction, and design fields. Diversity within these trades and the ability to provide everything from the smallest service call resolution to the design and installation of large-scale commercial and industrial projects makes Direct the only team with these abilities. They are the first and only choice for “Commercial Grade” multi-service solutions for your business with just over 70+ employees ready to take on your service or project needs.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s always a struggle but being possessed by the entrepreneurial spirit doesn’t allow for “quitting”. Our go-to mission statement in life has always been the old trusty “failure is not an option”.

I can’t say it’s been “smooth” and I can tell you that you will face long hours and hard days getting your business venture off the ground. That being said, you literally can do anything you want if you not only put your mind to it but your back into it as well. Ultimately you have to roll up your sleeves and make success happen and lead by jumping in the same trenches you ask your people to jump in day in and day out.

Direct Service, Construction & Design – what should we know? What do you guys do best? What sets you apart from the competition?
The work we do in Houston is behind the scenes for the most part but we are essential to keeping this town running. It’s nitty-gritty work but someone has to do it. I like to think we help keep the town running on all cylinders and offer a valuable service to our city and the people that live and work here.

Direct Service, Construction & Design encompasses everything needed for turn-key mechanical, electrical and plumbing contracting within commercial markets here in East Texas. As far as I can tell we were the very first in our region to accomplish this years ago. We’ve intentionally never really try to compete. We always look for the niches and markets that our would-be competitors ignore or do not have the technical expertise to perform. At the same time, I’m proud that as we’ve grown in size we still keep a family owned vibe and treat our employees as such.

What is “success” or “successful” for you?
Success for me is defined by your reputation and ultimately the quality of your work. If you do good work, provide good products and services and ultimately treat people right, the monetary reward falls in to place and is a natural by-product.

Contact Info:

Image Credit:

Ronnie Tinsley & Trevor Ben Feltner, II

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