Today we’d like to introduce you to Shavonnah Roberts Schreiber.
Shavonnah, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a native Houstonian. I graduated from the High School for Engineering Professions at Booker T. Washington High School. Since my first job was at Kids Footlocker in Greenspoint mall, it was evident that I had a knack for effective communication. I was also blessed to have a fantastic manager who demanded excellence from all of on his team and also went out of his way to create a great work culture that is still stands out in my mind. I excelled at storytelling and writing in high school and I have always had a vivid imagination, This all makes sense that I am a marketer now, it seems like I was destined to be a professional communicator – before I fully knew what that meant.
I started my education at the University of Oklahoma because at the time, I thought I wanted to be an engineer and OU has an excellent engineering program. At OU Public Speaking was a general education requirement and it was in that class that I realized that there was a scientific aspect to some of the communication skills that came naturally to me. I decided that I was going to change my major and I starting looking at universities that had nationally recognized Communications programs and Arizona was on that list. I transferred after my sophomore year and graduated of the University of Arizona with a B.A. in Communications and with a minor in Journalism.
I worked on a Top-40 style radio program in Tucson after graduation as a morning show co-host. It was a great experience and lots of fun, but it didn’t take too long for me to see that’s not the side of the communication business I wanted to be on. I returned to Houston and worked in the energy industry for a short stint. About three years into that job, I was recruited to an international communication firm in the Galleria area. I went from consultant to business development executive in that firm – so from being the talent on the project to selling the companies on hiring our firm for their projects. I also went to graduate school during my time there because I knew it would be a good idea to get an advanced degree and quite frankly, I LOVE reading and learning and what better way than in a graduate program. I received an MBA from the University of St. Thomas-Houston and three months later, I was recruited away in a business development role at a privately held software company. It was at this software company that I had my first foray into professional selling. I worked for one of the best sales leaders I have worked for to date and really gained a great understanding and appreciation for professional, complex selling.
At the software company, I gained a deep understanding of the linkage between sales and marketing and essentially served as a liaison between the sales and marketing. Fast forward seven years later and I am having a coffee with a great friend who owns a PR firm and their client to brainstorm ideas for a project. And the client tried to pay me for my time at the end of the meeting and I said it was free and she said it shouldn’t be…a few years later I formed SNR Creative. It took me another three years to begin working for SNR Creative full-time. I had a notion that I would eventually give working for myself a go and a restructuring at a company where I was leading a global marketing team forced my hand. So just three years shy of the 5th year anniversary of SNR Creative’s formation, on August 1, 2017, I was officially 100% self-employed. And I have not looked back.
I am so very thankful for my path because a quarter of a century after my first job at Kids Footlocker, I have done some pretty amazing things and I believe I am just hitting my stride, which is exciting. To date, I have had the experience developing and executing holistic marketing, business development and communications plans for companies – ranging from boutique to global Fortune 500. I have led global teams, managed marketing budgets in the millions and have executed global marketing programs and campaigns in the Americas, Europe and Asia Pacific – with a proven track record for success. A far cry from selling kids sneakers in Greenspoint mall, but really in many ways some of the same sales and marketing motion – listening well – to what’s said and what’s not said – proposing creative solutions and constantly meeting customer needs.
As Managing Director of SNR Creative, I have the privilege of leading a team of people in providing creative marketing and communication services to companies in industries such as aviation, energy, technology and heavy manufacturing, SNR Creative also has two non-traditional practice areas – SNR Sports Management, which provides marketing services to athletes and athletic clubs and SNR Publishing, which provides marketing services for book authors. Whether working with construction engineers, athletes or authors, the SNR team has a singular focus – helping their clients effectively brand, market, and position themselves, their services and/or companies to achieve greater success. So listening well, proposing creative solutions and meeting needs…just like with kids sneakers.
Has it been a smooth road?
It hasn’t been a smooth road from a business operations standpoint, but I can say every challenge I have face has been surmountable. I think it all begins with how you think about challenges you encounter and if you think you should not have them. I have never thought that. My family taught me that if it can happen to someone else, it can happen to you. Since this is my framework and I like to learn, there has been no challenge that I have encountered that felt like a struggle from a business standpoint. I am “find the solution or the person who can help me find the solution” oriented, so in a business operation sense, I can’t say I have had major struggles.
From a leadership standpoint, there have been challenges – in SNR Creative and in every leadership role I have had. One reoccurring challenge is allowing people to walk their own path and learn their own way, even if you know that there is a more direct path to where they are trying to go. I have learned that most people don’t respond well to being told directly their idea is not the more ideal. This means as a leader the trick is to listen, gently guide and never give direct advice unless asked directly and even then, it can backfire. Thankfully, I have had a lot of practice in this area and I believe I am getting better at leading in a way that is most receptive to most people.
Interestingly, the leadership I am speaking of applies to clients AND colleagues.
So, as you know, we’re impressed with SNR Creative – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
SNR Creative, a boutique marketing and communication firm. In addition to providing marketing and communication services to companies in industries such as aviation, energy, technology and heavy manufacturing, SNR Creative also has two non-traditional practice areas – SNR Sports Management, which provides marketing services to athletes and athletic clubs and SNR Publishing, which provides marketing services for book authors. Whether working with construction engineers, athletes or authors, Shavonnah and her team have a singular focus – helping their clients effectively brand, market, and position themselves, their services and/or companies to achieve greater success.
We are a full-service agency, so we address the full scope of marketing news. This makes us like many other firms.
However, what makes I different is we are thinkers. We have the most amazing brainstorming sessions and you can see the magic in the room when our ideas are coming to life. This is what I am most proud of the fact that we are thoughtful marketers. Our logo is an art deco brain because we take care to be sure that we are providing our clients with the most thoughtful, creative solutions we can muster.
Let’s touch on your thoughts about our city – what do you like the most and least?
I have been to four of the seven continents and in some of the most amazing cities and some of my favorites for all sorts of reasons are Shanghai, London, San Francisco, Tucson, Perth – but there is a special feeling about Houston. The green space, the people, the spirit of the city – Houston is a special place and I love what we are becoming and feel a lot of pride a native.
What I like the least about Houston is the disparities that exist in communities – 5th ward vs. West U – it’s two different worlds. I think we can do better as a city. I want to be apart of that change.
- Address: 701 N Post Oak Rd., Suite 610
- Website: www.snr-creative.com
- Phone: 713 900 1909
- Email: Shavonnah@snr-creative.com
- Instagram: https://www.instagram.com/srobertsschreiber/
- Facebook: https://www.facebook.com/shavonnah.roberts
- Twitter: https://twitter.com/ShavonnahSNRC
Team Summer 2019 Image and causal head shot of me in green – Greg Hamill Photography