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Meet Towanna Robinson of Lussh in The Woodlands

Today we’d like to introduce you to Towanna Robinson.

Thanks for sharing your story with us Towanna. So, let’s start at the beginning and we can move on from there.
I had a dream one night that I had my own lipstick company. I jumped up a 3am in the morning and started taking notes. The next morning I told my husband I dream I had a lipstick company called Lussh. He stated I was wondering what you were doing up so late I said taking notes on this business we’re about to open. My husband ask what do you think it will cost to get this up and running I stayed I don’t know but let me do some research at work and when I get off we’ll talk about it. I did my research applied for my permit I checked to see if Lussh was available in Texas and it was. I found a distributor to order the product from and kind of took it from there. I created a website on Facebook which was free and once I got everything in order I created a grand opening date. July 14,2019. I picked 8 colors that I wanted to start off with and named them. Pure Play, Fire & Desire, Mocha Latte, Cupcake, Smooches, Wine, Lasting Kiss, Liplocks. I just kept posting about the grand opening and what colors Lussh had to offer. Finally it’s opening day and for the first week I was model the colors and attracting different people they we’re liking and sharing my page. Finally I received my first order from Ghana. I stated oh wow this lady ordered one of each. Lussh Matte lipsticks are 10.00 a piece I was so excited. I asked once she receives the order will she send me a pic once she put it on and she did she was very satisfied. Then class mates and other people started ordering by biggest customers or out the country like Dubi, Mexico, Africa for some reason. I do attend vendor shows to promote Lussh and let people know what Lussh is all about.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I has not been smooth. It’s very time consuming because you need to promote your product daily and I would and you would get people that like every post join your page and never buy. I came up with appreciation Wednesday. How you qualify is that you have to either be a customer or like several post and you’ll get a free lipstick. I was thinking that if they like all my post and share it with others maybe if they win and get first hand of my product they’ll start ordering. I found myself giving more of the product away verses them purchasing. I decided that we have to stop doing customer appreciation day or maybe just give something else other than the lipstick. So I do little raffles and games for other things now.

So let’s switch gears a bit and go into the Lussh story. Tell us more about the business.
Lussh is a Matte Lipstick that comes in 8 colors Pure Play, Lasting KISS, Smooches Fire & Desire, Wine, Cupcake, Mocha Late, and Liplocks.

What makes Lussh difference from all the other lipstick companies is that Lussh matte lipstick is 100% organic and long lasting. Lussh product is high quality and keeps your lips soft.

Lussh is a long lasting color that won’t fade easy. The continuous color glides on very smoothly.

Has luck played a meaningful role in your life and business?
It had been good and bad the good luck is word of mouth. The people share it post pics it the lipstick and others want to know where they get that from. Then on the other had the bad luck is my distributor all the time don’t get the product here in time and I’ve had to bag out of vendor shows because of that.


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Contact Info:

  • Email:
  • Instagram: Lussh_Lip_Gloss
  • Facebook: Lussh_Lip_Gloss

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