Today we’d like to introduce you to Bianca Ferrer.
Bianca, please share your story with us. How did you get to where you are today?
There are two ways that someone evaluates their life – the memory of how something was and the experience of how it felt. Those two memory functions are not always in line with one another – so I find that being a strategic and creative event designer is my way of helping to craft how people remember their lives and how they interact with the world around them. My sweet spot is the live realm, and I approach Event Production as a creative pursuit, driven by my belief in the power of storytelling; crafting experiences driven by story, creating memories that push the limits of imagination driven by elements of surprise, detail, and scale.
I live and thrive in Near Northside Houston alongside my husband and business partner, Luke McKibben, a fellow storyteller working in the video realm. We are true can-do Houstonians in every sense and are crafting our own story by making lifestyle choices that allow us the freedom and flexibility to live, work and play while building a better community.
Professionally, I am driven to improve the meetings and event market in Houston with the objective of one day seeing Houston become a top ten meetings and events destination globally.
Personally, my primary passion is to create a thriving civic landscape, investing in the quality of life initiatives such as parks, accessibility, transportation and food access in Houston. One of my favorite quality of life projects is supporting the development of Recipe for Success Hope Farms Showcase and Training Center, a new urban farm in the heart of Houston’s historic Sunnyside neighborhood, in view of downtown skyscrapers. Using organic methods to generate significant crops in the midst of one of the city’s largest food deserts, the farm is a tranquil community center with US Veteran Farm program, special events and culinary driven programming, cooking and gardening classes for all Houstonians of every age. An on-site farm stand offers fresh produce, eggs, and honey to neighbors near and far.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My biggest advice for a young woman starting her path to becoming a Houston Trailblazer would be to own who you are-embrace your uniqueness as authenticity is top when it comes to working the Houston scene.
Find what makes you unique in your field and own that to help push you ahead of the pack. Give back to your community, find an organization you can align with and give heartily of your time and energies.
Another is to find strong female allies and trust in them – I believe that women supporting women is good business and good for communities. I’m incredibly thankful for the women who have invested in me along the way – opening doors so that I, in turn, can open doors for others looking to pave their own way.
Alright – so let’s talk business. Tell us about Bianca Ferrer Creative – what should we know?
My consultancy is focused on creative direction and business event strategy, design, and production of multi-day meetings and events. I am available for hire as an on-site producer, advance creative direction, planning and consulting.
I have a reputation for bringing a uniquely creative, solutions-oriented, and business-minded approach to Event Production and Marketing Consulting. I am known for being gritty, resourceful, detail oriented, cool under pressure- and for genuinely loving what I do. I have broad experience spanning civic, political, social, agency and corporate settings with a strong background in soup-to-nuts production of large-scale executive programs down to intimate theme events catered to high profile clientele.
I thrive when I am able to create and design multi-sensory high-touch, purpose-driven meetings, and experiences that deliver a message or purpose.
I love to work in a time sensitive format and all that it comes with- the teamwork, the camaraderie, the satisfaction of a job well done. I live for the thrill of a great show.
Which women have inspired you in your life?
So many strong, fearless women come to mind. Most immediately, I think of Susan Christian, the Director of the Mayor’s Office of Special Events, who took me under her wing as an intern and who was the first to help me see the value of civic celebration- as well as helped me to find my home in the events world. She was the first strong-minded woman I met in the events world, my first glance into an industry I call home. She helped me to be bold and dive into the industry head first. I am eternally thankful for her lending me her influence and knowledge when I wasn’t even aware it was something I needed.
Personally, my godmother, Juana was my first example of a trailblazing woman growing up. As a young woman and first-generation immigrant, she found herself the sole caretaker of her three younger siblings. She put her own life on hold, took her siblings on as her own and while earning a wage with her two hands as a seamstress. Her class, poise, and hard work as a single ‘mother’ and matriarch is truly a measure of love and devotion. I strive every day to live a life she would be proud of.
- Website: biancaferrer.com
- Email: email@example.com
- Instagram: @bianquitaferrer
- Twitter: @bianquitaferrer