Today we’d like to introduce you to Jeruanna “Jay” Alvarado.
Jeruanna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I knew fashion was my passion at a very young age. I became serious about turning fashion into my career very early on in life and got my degree in 2009. From there, I started my own sewing business and worked with many major and smaller companies. I have always been quite the shopaholic and foodie! I’m always keeping up with the latest trends and checking out the newest, hottest restaurants in town. Now, residing in Houston, TX, I started Fashion Blogging in 2017. My following on Instagram grew tremendously and the exposure I received still shocks me. Follow me on Instagram @jaybeethatsme and join me in more fashion and lifestyle post!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Looking back, if the road to where I am today was smooth, the journey would have been extremely boring. I’ve faced obstacles of my parents divorce, financial hardship, college struggles, friendship loses and extreme anxiety. Fashion Blogging to me is extremely therapeutic. I use this fun hobby to both help me do what I love and give people the opportunity to love and enjoy the same things that in do. My main advice to young women may be cliché but it is to never give up! If you don’t try to achieve something, you’ll never know if you would have succeeded.
Alright – so let’s talk business. Tell us about Jay Alvarado – what should we know?
My full-time career is a Graphic Designer. I run an online t-shirt and home decor store. We make custom and fun t-shirts for all ages and genders. Part-time, I am a fashion designer making custom, ready-to-wear pieces for women.
So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Women tend to overcome just about any obstacle. By no means, am I saying that men cannot be a great parent but women can be the most nurturing and caring of the two. As a child with separated parents, in hindsight, my mother faced so many more struggles in life as a single parent than my father. She succeeded as a mother because both I and my brother turned out to be little, amazing versions of her. We are determined, strong-willed, persistent and business owners.