Today we’d like to introduce you to Sherita Benson.
Sherita, can you briefly walk us through your story – how you started and how you got to where you are today.
Established in 2015, I created Curls Kinks Fros and Me as I set out on a personal journey to embrace my natural self and embark on the road to healthy hair. Beginning with an Online Blog, documenting my hair growth, weekly regimens, and styling tips, CKFM was born in hopes to encourage other women to love, care for, and empower themselves. As a mother to two young girls, I wanted to send the message that each person is uniquely different and beautifully made. Just because your hair has kinks and coils and may not conform to societies beauty standards, it is your responsibility to go out into the world, make new rules, accept yourself, and change the negative views of black women and natural hair.
Through sharing videos, participating in local popup shops, talking to fellow naturals in the grocery store, being truthful and honest about the natural hair journey and why I made the decision to no longer use a chemical relaxer, it opened the door to so much opportunity and support. I receive tons of feedback from women that see my confidence and have expressed gratitude to me for helping them to see that its ok to be themselves. Now, they can share that feeling of self-acceptance with their children and other women in their lives .
With positivity, dedication, and truly loving what I do, CKFM is soaring to new heights and I’m in awe of where this journey has taken me.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The road has not been an easy one. I have fought against insecurities, people saying that I would not be able to succeed, lack of support from those closest to me, investing my all to lose it all, and everything else that a person with a dream will encounter. I had to push myself away from self-doubt and thoughts of failure. At my lowest point, I made the decision to trust in God and regardless of the trial, my faith was strong enough to know that what was about to happen was going to change my life and my family’s for the better. In understanding my purpose, I was able to fully focus on CKFM the brand. So many people have told me that what is meant to be will be and although it has been challenging for me and my family, I never once wanted to give up. This is when I realized that my struggles were going to be a testimony to my success one day.
Alright – so let’s talk business. Tell us about Curls Kinks Fros and Me – what should we know?
CKFM offers T-shirts, headwraps, and CKFM Naturals Total Moisture System hair care product line. The products available are natural and oil based with ingredients to promote growth, health, and moisturized hair. One problem that many naturals face is dry, damaged hair. With the CKFM Naturals system, it acts as a sealant to lock in moisture, stop breakage, helps the hair to be manageable, soft and aids in relieving scalp irritation. Its something that I whipped up in my kitchen and the results are astonishing. The proof can be seen by looking at photos of my girls and myself, which I share all the time through social media. I have included my daughters Sevae’ and Savanna in the brand by allowing them to join me in tutorials, skits, and other social media videos on Instagram with views totaling over 13 million. The Curls Kinks Fros and Me Facebook group has over 15k members called the “KinkKrew” and they share tips, spread natural hair love, and encourage each other.
My greatest accomplishment is in knowing that I built this company. I researched, created my products, logos, labels, and developed my own marketing tools. There is no greater feeling than to know that I am where I am today because of my ability to put in the work for my goals.
Curls Kinks Fros and Me as a brand is an all around a reflection of my life. It’s relatable to new naturals, mothers, women that have been natural for years, young girls, men with natural hair partners, and those that are interested in the natural hair community. Through sharing my journey I wanted people to laugh with me, feel good about themselves, learn hair health, and associate CKFM with their everyday life. Interacting with new people and seeing the positivity that comes from bonding with someone over hair is amazing! It’s not just about making money, Its about loving what I do, and making an impact on others that sets me apart from the rest.
Which women have inspired you in your life?
My mother has always been my first inspiration. Her strength, honesty, and support is my guiding light through it all. Her unconditional love drives me to be the best version of me that I can be. My willingness to do and not fail comes from me not wanting to disappoint her. It’s not because my failure will embarrass my mother, its because I refuse to STOP making her proud.
My girls may not be women yet, but they will be someday. They inspire me to be a great mom. What I have in Curls Kinks Fros and Me has created a bond between myself and my girls that is undeniable. This will be theirs one day and my goal is to pass on something more than a company. At the young ages of 6 and 3, they understand what it means to be confident, strong, intelligent, black girls. In their strength, I am encouraged to be strong as well. They push me to keep going!
- CKFM Naturals Total Moisture System $25.00
- CKFM Dual Moisture System $16.00
- Natural Hair T-shirts $22.00
- Head Wraps $12.00
- Website: www.curlskinksfrosandme.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/curlskinksfrosandme/
- Facebook: https://www.facebook.com/groups/935585586517585/
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