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Conversations with the Inspiring Victoria Baylor

Today we’d like to introduce you to Victoria Baylor.

Victoria, can you briefly walk us through your story – how you started and how you got to where you are today.
I am an Intuitive Mindset & Brand Confidence coach who works with professional and entrepreneurial women to help them clear their mental blocks and tap into the Brand Brilliance–the brand assets they have that allow them to increase their Revenue, Clients & Opportunities. I am also a TEDx speaker, teacher and #1 Amazon Best Selling Author.

Looking back now it’s not much of a mystery of how I landed as a Mindset and Brand Confidence Coach. Hindsight is always 20/20. I guess I can say it just took me the long route to get here (smile). To be quite honest, I have always had a love for personal development and helping people see their own brilliance. I’m obsessed with it. At heart, I am a perpetual cheerleader and champion for others. In addition to that, I’m also very analytical and creative—two things that were always my greatest assets and yet my biggest struggle to accept. The analytical side of me has always been intrigued with understanding how things work on a deeper level. In my younger years that curiosity led me on a path where I ended up getting a degree in Marine Biology and working for 15 years in microbial ecology research. At the same time, as a “Creative” I started a side business making custom Gowns and clothing while I worked in research full-time. Eventually, when it was time for me to transition away from my career in research I jumped full fledge into entrepreneurship. At that point, I really grappled to figure out who I was and what I was truly good at. When I couldn’t, I lost my confidence. I realized I spent years defining myself by what I did that I lost sight of who I was. I did a TEDx talk on this subject (You Are Who You Are, Not What You Do by Victoria Baylor, TEDx 2019).

I ended up going on a huge journey of rediscovery. Thanks to a little, or shall we say a lot of Divine Inspiration I got reconnected to Me (someone I realized I’d lost touch with for quite some time) and because of that I wanted to help other women do the same. So, I shifted my career focus and became a Certified Mindset and Brand Confidence Coach and created my signature system that would help women get truly reconnected to themselves, grow their confidence and embrace their brilliance. My signature program is a 6 Week and 3-month Program called Brand Brilliance to S.H.I.N.E (you can visit my website to decode S.H.I.N.E.). The entire program is geared toward helping women uncover their Brand Brilliance by tapping into their brand assets so they can increase their value and thus their Revenue, Opportunities, and Clients.

I LOVE my work. Helping entrepreneurial & professional women take control of their professional lives and recreate the narrative of their stories so they can reach their professional goals is beyond fulfilling. Competence isn’t what most professional and entrepreneurial women lack, it is the belief that they are enough and have the power and potential to position themselves to experience amazing careers and opportunities. When women really tap into who THEY are and their unique abilities and qualities they are truly unstoppable.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it hasn’t been a smooth road. The best adventures usually aren’t (smile). It has been a journey to get where I am now but I wouldn’t change it for the world. More specifically, it has definitely been a journey in personal self-discovery and re-branding.

I’ve learned that all of our lives are defined by so many unique experiences and moments that when combined together can really fuel our purpose. I have a background in research science and a creative side as a clothing designer & sewer. As I mentioned before, my love of being both analytical and creative was one I struggled with reconciling because I thought one side was better than the other when in truth the combination is part of my brilliance and my greatest assets I leverage as a Mindset and Brand Confidence Coach. My intuitive and analytical abilities make it easy for me to read and understand women’s emotional frustrations and help them find solutions. My creative side helps to keep the heavy stuff engaging and light for my clients so they enjoy the process of rediscovering themselves and building their brand. Throw in a love for personal development and seeing people become their absolute best and I’m on cloud 9 doing the work I love.

Helping other women get out of the fog of confusion, lack of confidence and belief in themselves is work I’m committed to. I work daily with women helping them determine their Value and how to create a brand reputation and image that reflects it in their marketplace. Trust me I understand my clients quite well because I’ve been there.

The internal struggle I think we all face is really coming to terms with who we are on a deeper level. We oftentimes, without knowing, underestimate our gifts and talents—the very gifts and talent that could be helping us make bigger steps in our career goals. I find this is a common issue amongst women and it is one I definitely work with my clients to resolve. We are more than just a job or career title. The beauty of all of us is in the unique God-given talents and gifts we possess and the combinations in which they come. My job is to help women bring all of these pieces together like a puzzle to create an amazing picture of themselves (brand). I also work with them to help fight against the mental hurdles such as limiting beliefs and lack of confidence, etc. which holds them back from fully embracing their brilliance. My innate ability to see the value most people miss in themselves and to quickly laser coach them through their issues helps my clients gain quick clarity with skyrocketing confidence.

My advice for women who are starting their journey is to be patient with themselves. Try not to compare yourself with anyone else because there is no real basis for comparison. We are all so uniquely different. Branding focuses on leveraging those differences to gain professional success. Spend your time working with a good coach or mentor who will help you strategically extract your gifts and unashamedly use them. It’s only then will you experience success from authentically being YOU.

What should we know about Baylor Brand Consulting? What do you do best? What sets you apart from the competition?
I offer a variety of services centered around helping professionals and entrepreneurs clarify their brand identity, heighten their brand presence, clear mental blocks that get in the way so they can increase their value and elevate their professional career.

I offer the following services:
– 1 on 1 and Group coaching to help you maximize your brand assets and value to increase your clients, revenue, and visibility.
– Brand audit to detect any branding blindspots or other issues holding you back professionally
– Seminars and Workshops to share information on creating a strong mindset and brand
– Motivational speaking for a variety of audiences, organizations, etc.
– Visual branding to expand your digital footprint. Such visual branding consists of creating websites, business cards, flyers, graphics, etc.

I’m very proud of the work that I do. Helping women shine brighter and tap deeper into their brand brilliance gives women the opportunity to connect authentically with themselves so they can connect more with others. I also assist clients in implementing the best strategies to position their brand as the first choice for their clients.

Have questions about your brand? Get your complimentary Brand Brilliance clarification session here calendly.com/victoriabaylor/30min

What sets me apart is my ability to laser coach and quickly help my clients.

Who do you look up to? How have they inspired you?
My Beautiful Mother, one of the wisest people I knew growing up, My Amazing Mother-In-Law who is just like another Mother to me and my mentor Linda Pringle Evans. My Mastermind Girlfriend and Accountability Partners. I’m blessed to know many, many more women who inspire me daily.

Contact Info:


Image Credit:

Victoria Baylor

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