Today we’d like to introduce you to Max Wolf.
Hi Max, thanks for joining us today. We’d love for you to start by introducing yourself.
I started as the underconfident kid in the gym that always wore XXL hoodies and a hat so no one would see me. I felt out of place, not realizing that place would become my happy spot, place of safety, and eventually become more profitable for me than I ever could have imagined.
Through my journey from the overweight kid who didn’t like the way he looked and didn’t want to be seen by anyone to the guy that enjoys competing in shows and being in the middle of the action, I learned a lot. Through the process of losing over 30% body fat, I had always been into the science and chemistry of how sports supplementation and nutrition played a major role in reaching and maintaining a goal. I was always the guy in nutrition shops reading labels, going home and googling them, and buying all of the different supplements that I could find to see which yielded the best results.
This was my “lab rat” testing of figuring out how to eventually make sports nutrition supplements that would stand head over shoulders of anything else on the shelves. I was in school in San Antonio, competing in bodybuilding, working, and training, when I began to bulk order different ingredients and “make” my own supplements. It was from here that I developed Elite Form Nutrition.
In 2019, I left college, moved back to Houston with nothing but a crazy work ethic and a dream of pulling off something I truly believed I could accomplish. I spent over $20,000 to get the initial order of pre-workout and fat burners manufactured and turn an idea into Elite Form Nutrition LLC.
This was December of 2019. I launched a company three months before a global lockdown. During the lockdown, I had plenty of time to really focus on building the structure of the company. When gyms opened back up, I got right back on track and picked up where I was forced to leave off.
Fast forward to September of 2020, I was introduced to the now CEO of Elite Form, Jim. He and I instantly knew that I was sitting on something here, but I was still learning how a business operates. Luckily for me, running businesses is what Jim does best. We joined forces in late September and now (June 2021) have grown over 5000%; and we never looked back. I would not be where I am without my mom, dad, and sister, friends, everyone involved with the company, all of the shop owners, and everyone who has believed in me. I love each and every one of you. And the ones that doubted me thank you to you too.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has most definitely not been a smooth road at all. Everyone sees the growth. They see the success. They see the new products, the athletes, the traveling, the fun things. What they don’t see is the extreme emotional roller coaster of stress, anxiety, depression, happiness, and excitement that we go through on a daily basis. Anyone that has ever taken the risk to run their own business knows this feeling.
Thanks – so what else should our readers know about Elite Form Nutrition?
Elite Form Nutrition is one of the fastest-growing sports nutrition companies in Texas currently. We create sports nutrition products that stand head over shoulders from the competition. We source the best quality ingredients and manufacture right here in Texas. We don’t cut corners anywhere. You can feel the difference when you use our products and you can see the results. Our brand is focused on the community, meaning the brand transcends us, the athletes, and everyone else involved. We pride ourselves on knowing that we have the opportunity to add years to people’s lives, build healthy habits, and motivate those who are seeking a better version of themselves.
What sort of changes are you expecting over the next 5-10 years?
I defiantly see (or hope to see) a focus on health as well as just performance. Our product line is growing to become very diverse, focusing on more than just what one can do in the span of an hour or two in the gym, but what one can do with the things that they can’t see, such as organ health, building healthy habits, and extending their lives through good life choices.
I see the industry beginning to weed out the “fake.” Trust me; I can tell when someone does not stand behind a product that they endorse. I am okay not making a product that is affordable to all, but I am not content releasing a product that is not 110% the best product on the market.
Contact Info:
- Email: max@eliteformnutrition.com
- Website: eliteformnutrition.com
- Instagram: instagram.com/themaxwolf
- Facebook: https://www.facebook.com/eliteformnutrition
