Today we’d like to introduce you to Alicia Castro.
Hi Alicia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I do not have one of those “this was the only thing I ever wanted to do in life” stories. Rather, mine is a story of losing your voice only to find it later. I’ve always had a penchant for words as a poet, but like many with creative inclinations, society leads you to believe you’ll be a starving artist.
I wrote poetry as a means to an end as a young preadolescent girl. I felt unseen everywhere except on a blank piece of college-ruled paper. I didn’t think much of it. I cycled through a number of vocations from acting to sound engineering to linguistic analysis/translation to sales before I finally ended up in marketing, doing SEO for fortune 500 companies.
My team always commented on the sales copy I wrote for my clients – even the clients themselves commented on how good it was. And suddenly, I discovered that I could blend all my passions with copywriting. I could geek out and analyze words, choose them carefully and then bend them to my will to fit what the client wanted.
I gave birth to glorious copy co. by accident as I just wanted to strengthen my copywriting skills. One day, I discovered this skill was more lucrative than I had thought. I asked someone in a Facebook group if they wanted help with their copy in exchange for a testimonial. Then the business just grew from there.
I felt incredibly fulfilled giving entrepreneurs a voice. I felt like I was “seeing” them through words when they couldn’t really see themselves. I eventually learned that writing emails and sales pages was where the magic was at.
Now, I do just that: I write badass emails for service-based, scaling female entrepreneurs that entice irresistible list-building, money-making action that effortlessly grows their business empire and easily attracts their energetically – aligned clientele – while sounding just like they wrote it, too.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has definitely not been. As a creative, you pour your all into your work, often second-guessing things along the way. I’d be lying if I didn’t say I sweat bullets every time I send a client a first draft. Even though I’ve gone above and beyond – researched their program up and down, analyzed their marketing materials to really nail their voice, listening to hours of podcasts. watching videos, reading posts, and all that – writing is tough because there’s always room for improvement. It’s such a feedback-dependent job, and it can be tough to not take things personally when you don’t get it 100% right on the first try.
I’ve written literally thousands of ads, emails, websites, sales pages combined at this point, so I have a great understanding and framework for how to not start from a blank page, but in the beginning, it’s tough when you’re just learning how to write copy.
Blank page syndrome is real – even with a strategy, research, etc. But it’s all worth it – the feedback has made me sharper, faster, more persuasive and effective. So my clients sell more. And more importantly they attract more of the right clients.
Appreciate you sharing that. What should we know about glorious copy co.?
glorious copy co. is a boutique copywriting service for mid-stage female entrepreneurs who want the words on their emails and sales pages to be just as badass as they are: sassy, personality-infused, and coin-attracting. I write for the woman who knows what she wants, who she talks to and how she changes lives. She’s calm. She’s cool. She’s collected. But never stuffy. She’s fun, incredibly open-minded. While she appreciates straight to the point, she’s more of a hit-you-with-a-deep-quote kind of business woman.
She’s a badass who leads her business in a feminine way – never pushing, never hustling (she’s allergic to that after doing it for years). She’s strategic, yes, but she follows her intuition. She’s a little woo.
She’s recently crowned herself Queen of Delegation, First of Her Name and she’d rather trust someone else who obsesses over emails to write them for her.
She’s suffered in the past from endless pangs of Blank Page Syndrome, seemingly cursed by a blinking Google doc cursor that goes back and forth as she writes, edits, erases, and backspaces her emails into oblivion, and knows copywriting isn’t the cauldron where her magic flows from.
She wants to be herself and sound like herself while changing her clients’ lives.
And me? I just find the magic already inside of her and put it into words that match her clients’ love languages. They feel seen and heard and they buy as a result.
Is there any advice you’d like to share with our readers who might just be starting out?
Beginner copywriters: WRITE! Getting paid is important, but what’s important is building your muscle. Copywriting is like going to the gym. You must train your writing muscles everyday if possible. You start to discover how to transition from one idea to the next, what formulas work and don’t work, and how to find big ideas quickly.
Also, LIVE. Storytelling is where it’s at. Go on social media. Go places. Talk to people. Those stories, those pop culture references are what make your copy sound personable, which is what makes people buy. Get away from your laptop as much as you can.
Study the work of others. Keep a swipe file so you don’t start from scratch. And remember you know how to do something most people – including entrepreneurs – struggle with. Even if you’re one step ahead of your clients and not an expert yet, you can still change their lives.
Contact Info:
- Email: info@gloriouscopy.co
- Website: https://gloriouscopy.co
- Instagram: https://www.instagram.com/gloriouscopyco/
- Facebook: https://www.facebook.com/gloriouscopyco
