Today we’d like to introduce you to Nazareth Guerrero.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
The story behind starting my business was to share the love I felt from my abuelita, Esthelita. When my grandmother would come to visit she always brought small snacks and sweets. We would share a sweet moment together. Now that she has passed, those memories have helped me through difficult times in life, the strength she showed in everything she did always brings a smile to my face. When I see one of the pieces of candy I used to share with one of the most amazing woman I’ve had the honor to call my grandmother for more than 20 years.
My hope is for our customers to share a sweet treat and an even sweeter moment with a loved one and build memories that they will one day cherish.
My abuelita used these moments to share her life stories such as working from a young age, not being able to go to school after the 3rd grd, and being an independent woman. She would also voice how proud she was to be Latina and how beautiful the Mexican culture is.
I aspire to continue that pride in my culture and share it with the public by offering authentic Mexican snacks that will cater to everyone. Whether you grew up with these snacks and be taken on a trip down memory lane or if you are being exposed to our colorful culture for the first time, we can assure you we will have something that you will love and will be able to share with your loved ones. We hope our traditions will be a part of your family.
To summarize, my business is a love letter to my grandmother, abuelita. I now understand the enjoy she would get looking at my face when she would come visit because I now get to see the community accept me and look for my business when I’m at a market or popup.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road has been rocky, in December was up in the air for a lot of markets being the weather was super crazy. During the winter it was so hard to see most of my products go back and have to take a loss. It was a learning curve and I think I’ve understood more of my online sales because of it.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m full-time with Esthelita’s Antojitos, it has been one of the most rewarding jobs I think I’ve ever had. Any of my former employers would say I’m a hard-working and dedicated to whatever I set my mind to, and honestly Esthelita’s has been my love project. I’ve never felt more strongly for something ever, this has been one of the physically demanding and draining things I have ever done; frankly, I’d do it all over again, in a heartbeat. I’d like to say, I now specialize in putting smiles on people’s faces!
I can wholeheartedly say I’ve so proud in how far this business has come! Just the feeling of knowing that so many people all over Houston, a tiny bit of Bryan, Texas, and a small little piece of San Antonio, Texas get so excited when I post I will be in their area soon! To know that people actually enjoy what I bring to the table and those smiles I get when I have their favorite goodies, makes my heart so full! I know this business started as a love letter to my abuelita, but it has now consumed my life in the best of ways!
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My best advice is whatever brings you joy, do it! Some of my family thought I was crazy when I started Esthelita’s Antojitos, but I loved it and I knew someone else would love to share those memories with others!
Contact Info:
- Instagram: https://instagram.com/esthelitas_antojitos?igshid=YmMyMTA2M2Y=
- Facebook: https://www.facebook.com/Esthelita.Antojitos/
