Today we’d like to introduce you to Chelsea Black.
Hi Chelsea, so excited to have you with us today. What can you tell us about your story?
My name is Chelsea I am the owner of Chapter 28. Growing up I wasn’t confident at all. I was always the biggest friend I had. The clothes they made back then were terrible well at least that’s what I thought. They all had some type of prints or design and I just hated them or the clothes that were cute and plus size we’re excessively expensive. Leopard print can only go so far. I knew when I grew up, I wanted to do something in the fashion industry to help women feel confident because when you look good, you feel good. I felt like that within itself would have helped me feel more confident. Back then there were no plus-size role models or anyone that spoke up for plus-size women if anything they shamed people for being plus-size.
One day the bell rang while I was in school and it was lunch time I decided to walk over to McDonald’s. This particular day I was very quiet and I love to talk and laugh I’m very goofy. You know how when something is bothering you, but you don’t know quite what it is? Well, that’s how I felt that day. I knew something was wrong but I didn’t know what is was. I then took a drink of my Sprite and you know Mcdonald’s has the strongest sprite in the world. It can literally fry fish.
Then it finally hit me. I just said to myself Chelsea why do you care about what other people think of you? I always grew up with this philosophy if you want to change something then change it, if not learn to embrace it. That’s what I had to do and that was the best thing I could have ever done. This unlocked everything for me because it helped me become confident. Back in the day, I loved taking pictures, but it was selfies only for me and if I didn’t take the picture, I didn’t want to be in it. We all know our angles don’t act like you can’t relate.
When I created Chapter 28, I wanted it to be a home for all of my plus-size ladies. That looks just like me and you what I mean by that is different body types, relatable issues and real bodies. I wanted it to be a safe plus for us plus-size ladies. Always remember you’re not you when you’re not CONFIDENT!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Is anything ever a smooth ride? I would say no. I’m the face of my brand so a lot of my flyers have my pictures on them and people will talk about weight. I would say it’s really hard to read mean comments about yourself, however, I would say it just makes me want to go harder for my plus-size ladies. I had to learn how to embrace every part of my body.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Chapter 28 is a plus-size lingerie line. Our mission statement is to inspire women worldwide to be confident. We specialize In helping women build confidence and self-love. What sets us apart from others is everything. You know “how when you buy something online from a store and when you get the product home it doesn’t look anything you like it did on the model?” Well, guess what not here at Chapter 28 we use real plus-size models. You won’t have to guess what you will look like in our merchandise because you will already see yourself in our lingerie. I just want all of my plus-size ladies know that this is for us look NO FURTHER. CHAPTER 28 IS HERE.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Yes, during covid times I’ve used these times to network and build up my plus-size community.
Pricing:
- 29.99
- 49.99
- 59.99
- 69.99
- 79.99
Contact Info:
- Website: www.chapter28.co
- Instagram: https://www.instagram.com/officialchapter28__
- Facebook: https://www.facebook.com/officialchapter28
Image Credits
Shaunice Burks Shay Langford Ebony
