Today we’d like to introduce you to David Aitken IV.
David, please share your story with us. How did you get to where you are today?
In working with his own MUD and a number of MUDs in the Houston area, we realized there was a gap in communication to the residents and public that was sorely needed. Triton Consulting Group was born out of that need, to provide a communication consultant for public sector entities to communicate efficiently and clearly with residents and commercial clients.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
While the service we provide is a necessary one, the primary hurdle has been articulating what exactly communications consulting is to the various public sector entities; we offer a wide range of services and one solution does not fit every situation, so tailoring what we do to the particular needs of the client is key.
Please tell us about Triton Consulting Group.
The shining star of our company is our team and how well we work together to meet and exceed the needs of our clients. While we are a small business, we bring a “corporate culture” and the services of a much larger company to bear when our clients need us. There has been no task or emergency put before us that we could not handle; for instance, we were able to provide targeted, accurate information and alerts to the residents of the MUDs we service during Hurricane Harvey, so they had up-to-date news and warnings without being clouded by social media panic and generic, city-wide news.
What sets us apart is our years of experience in the industry, our backgrounds in client management and communications, and a genuine desire to grow the public sector communication industry, with us at the lead. We handle all things communication for our clients, so they do not have to have multiple vendors to handle the diversity of website, publications, alerts, media, and public relations.
If you had to go back in time and start over, would you have done anything differently?
As with any company, we have experienced some growing pains and slow growth while we were getting our traction; while this is a necessary service, for years it was not how public sector entities communicated with the public. As such, explaining to potential clients where there may be gaps in their communication strategy has been difficult. As more clients engage us, word is spreading and we are growing now as a result.
Contact Info:
- Address: 810 S. Mason Rd.
#309
Katy, TX 77450 - Website: www.tritoncg.com
- Phone: 281-766-4276
- Email: david@tritoncg.com
- Facebook: https://www.facebook.com/tritonconsulting/
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