Today we’d like to introduce you to Katie Frederick.
Hi Katie, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
I’ve been in digital marketing before Facebook Pages existed. It all began on an election campaign in my homeland, Australia. In 2008, I convinced my boss that we needed to jump on social media. Ever taught a politician to tweet moments before stepping into a radio interview mid-election? I have.
Skip forward and across the pond to Houston where I have been curiously creating and implementing digital and social media strategy for a broad range of clients, including start-ups, healthcare, retail, e-commerce, oil & gas, and nonprofits. In all those industries, one thing is common – they each need custom-crafted strategies crafted that communicate their story.
Unafraid of the hustle mentality and lifestyle, I saw gaps in the current offering of digital marketing services to small and medium-sized businesses in Houston. I wanted to build a boutique agency that gave Houston hustlers access to solid digital marketing strategies, so they could focus on what they’re obviously good at and leave the rest to their digital wingman. I knew entrepreneurs in my city could succeed with detailed, custom digital marketing strategies, access to a content team with deep experience, and developers who know how to build.
Digital Wing launched right as the pandemic was beginning. In the company’s first year, the goals were clear: keep the local economy moving using a pocket filled with digital tactics assembled over the previous decade of experience. I was relentless in building our client base; I knew the need was now more urgent than before. It was unthinkable that my son’s beloved local toy store would close because of the pandemic, so they were my first cold call. Together, the Digital Wing team drove client growth, engagement, and revenue during an unstable hard season. Clients have told me they’re still here today because of the digital strategies we implemented together in 2020.
I’ve led Digital Wing for 3 years now and am at a career-high. I’m beyond thankful for our clients, who are all located here in Houston, our team is too. It’s so easy to wake up every day and serve our clients that we refer to as our HTown hustlers. You can count Digital Wing in that hustle too.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Launching a company in January 2020 means there was no smooth road to Digital Wing working. I had to rethink strategies we’d implement, but not who my target client audience was. The small and medium-sized businesses I wanted to serve when I conceived Digital Wing still needed access to digital marketing strategies, just now more urgently.
One of my biggest lessons was the need to be flexible and adapt. Social media marketing tactics can change week to week, but one thing stays the same: focus on the story of what makes you great and stick to it. Using this as a compass for my work has meant we’ve shown strong growth year-over-year.
Thanks – so what else should our readers know about Digital Wing Co?
We support Houston hustlers. Our custom digital marketing strategies give Houston businesses access to a digital wingman to take work off of their desk and give them the space to do what they do best. All while knowing we’ve got their back.
We specialize in social media strategy and implementation (including video production), websites, email campaigns, developing brand identity, digital reputation, and digital listings.
I’m proud of the relationship we have with our clients. Our clients know how important they each are to us and that we serve them well. We create custom digital marketing strategies that work. It’s more than achieving conversions for us. It’s about supporting our clients’ dreams, and it’s really cool to be a part of.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Drop an email to katie@digitalwingco.com to chat. We’d love it.
If you have skills and would love to be a part of our ambitious, diverse, talented, and kind team, reach out. We’d love to hear from you.
Contact Info:
- Website: www.digitalwingco.com
- Instagram: @digitalwingco
- Facebook: @thedigitalwingco
- Linkedin: https://www.linkedin.com/in/katie-frederick-ba3a1a92
- Twitter: digitalwingco
Image Credits
Alex Kinsey
