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Community Highlights: Meet Michael Bateman of Creme-Delish

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Today we’d like to introduce you to Michael Bateman.

Michael Bateman

Hi Michael, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today. 
I have been an entrepreneur most of my life. Crème-Delish LLC was not a planned venture, not like the businesses I have started in the past. Crème-Delish started out as an idea for a side hustle; I wanted to get a family beverage on the market. I had no food industry experience at the time, and it took me a while to figure out the co-packers were ditching me because they did not want to deal with the process it took to make our family beverage. I turned my family beverage into a powder drink mix, or so I thought. What I had created, without even knowing it, is a first in culinary history. 

I had given some of my new powder to a friend who is a chef and loves our family beverage. A couple weeks later, he reached out and told me that what I had created could be used across all the culinary arts to make sweet or savory dishes. Being an IT guy, I really did not understand the full extent of what he was telling me, but I knew I needed to do something with it. 

It was at this point I got on social media and started looking for a chef that streamed live to have them try my product. I found one of the most selfless people I have ever met in my life, Chef Steve Smith, a chef of over 22 years. He agreed to use my product, which I quickly changed the packaging on to make it a Culinary Powder. He loved the product and used it for months in his livestream. Before I knew it, I had around 10 live streamers using Crème-Delish Culinary Powder in their live streams, and people were ordering product. 

Chef Steve’s enthusiasm for our Culinary Powder and my need for a way to create more food people can try with Crème-Delish, led me to a business partnership with Chef Steve in our food truck More Than Pasta – Cuisine For A Cause. More Than Pasta is where we stream live to raise money for kids with cancer, benefiting St. Jude Children’s Research Hospital and Starlight Children’s Foundation. The food truck has been servicing The Woodlands/Spring Texas area for about five months now and it’s growing well. We currently have a five-star review on Google and Yelp, and people love our pasta dishes and our desserts, which are all made with Crème-Delish Culinary Powder. 

It has been an interesting journey, and we have a way to go, but I have learned so much, which is what it boils down to. If you want to be a successful business owner, you have to be flexible and willing to learn new things. You have to understand it is a process that you just have to push through and figure out. No business is easy; it’s hard work, but when you look back and see what you have created and the joy your product brings the public, it’s worth all the hard work and dedication. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Every business owner struggles with growing their business, but when you go into a business you know nothing about, there are often many obstacles to overcome. Not having any experience in the food industry, I had many things to learn and many challenges to overcome. The first was understanding why co-packers were dropping me after they found out what it took to make my family beverage. Once I figured that out, things started moving. Then there was FDA packaging and nutritional regulations, FDA warehousing regulations, marketing a food product, stocking, and ingredient expiration dates, and that is just a few. It would have been easier for me to tell myself, “I will never learn all this,” but the truth is, it would have just been an excuse. Had I allowed myself to talk my way out of learning what I needed to know, I would have cheated the public out of an incredible product. There are still many challenges to overcome, from scaling the business to eventually acquiring shelf space in retail outlets, but we will get there. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Crème-Delish LLC is a food manufacturing company based in The Woodlands, Texas. We manufacture a Culinary Powder that is a “one of a kind” product. Never in culinary history has there been a product that can be used across all the culinary arts and for sweet or savory dishes, but that is what you will find in Crème-Delish Culinary Powder. You will not find any artificial sweeteners or flavorings, nor will you find any fillers or anti-clumping agents, in Crème-Delish Culinary Powder, which creates a very pure product that we are proud to make available to the public. 

If you think about it, it’s cool to have a single product that you utilize in a wide variety of recipes to enhance the flavor and texture of the dish. One that you can utilize to cook with, bake with, make beverages with, and even frozen and refrigerated treats. In some recipes, you can reduce or even eliminate ingredients you would normally need in a recipe; for example, we have recipes for waffles and donuts on our website, both are made without cracking an egg. You can find a ton of videos on our YouTube channel where professional chefs and bakers, as well as home cooks, utilize Crème-Delish Culinary Powder in their live streams. You can also find videos of people taste testing Crème-Delish Culinary Powder as a beverage and in foods such as cheesecake, donuts, and fudge. Crème-Delish Culinary Powder is the perfect food and beverage enhancer, and until you use it, it is hard to understand what it can do for your favorite recipes. Once you have tried it, you then realize that the recipe you have made for years can actually be better. 

We make all kinds of food with our Culinary Powder, from cheesecake, ice cream, and cannoli to pasta, subs, and lasagna, that we sell or have sold from our food truck called More Than Pasta. The food truck is an important part of our company. It gives us a way to introduce Crème-Delish Culinary Powder to the public and allows the public to try different food made with it, but even more important than that, we stream live from More Than Pasta on platforms such as Twitch.tv and Kick.com, to raise money for kids with cancer. Chef Steve, our executive chef, started a group called Good Cause Crusaders that allows streamers to work together to raise money for St. Jude Children’s Research Hospital, as well as Starlight Children’s Foundation and, to date, we have raised over $400,000 for the kids. We feel it’s important to give back, and our live streams are a great way to raise money for such worthy causes. More Than Pasta provides food truck and catering services to the Montgomery County area and currently holds a 5-star rating on Google. We look forward to continuing to provide these services for years to come as we continue to raise money for the kids. You can buy Crème-Delish Culinary Powder from our food truck, More Than Pasta, as well as on Amazon.com. 

What matters most to you?
I think the most important part of running a business is to stay grounded. Keep in mind the reason you started the business and how what you do affects the public and the planet. Raising money for kids with cancer is so important to us. These kids have been put in a terrible situation and at such a young age. They deserve the opportunity to live long and productive lives and St. Jude Children’s Research Hospital, as well as Starlight Children’s Foundation, gives these kids a fighting chance of reaching their potential. 

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