Today we’d like to introduce you to Hailey Joseph.
Hi Hailey, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Hey, I’m Hailey Joseph, but most folks call me Hails, Like the stuff that falls from the sky, but plural (she/her). I’m a creative professional with a solid background in filmmaking, design, and photography, and I specialize in creative direction.
I’ve been navigating in the creative world for 11 years now, and I recently received my BFA in film and television from the Savannah College of Art and Design.
My artistic journey started back in middle school. The middle and high schools I went to were both art schools. I went Meyerland Middle School when it was called Johnston and Kinder HSPVA at the Montrose campus and was one of the first students in the new building they have downtown. High school was where I discovered my passion for filmmaking, video editing, storytelling, fashion, and giving back.
Then I went to college in Atlanta at SCAD and studied more art there. College was a wild ride. Engaging in film projects challenged how I saw the industry. Then, the COVID-19 pandemic hit, throwing everything into chaos. Coping with the challenges and battling depression, I turned to art, sharing my work on social media. That’s when I stumbled upon incredible creatives like Sam Mazzarino (@reenostus), and together, we contributed to each other’s growth in the online community.
As I transitioned back to in-person classes, I kept the creative momentum going with Sam and others online. I even committed to showcasing my art daily for 38 days straight. The hard work paid off—I got featured on the Dreamers podcast, collaborated on a photoshoot with Russ Vitale, and received messages from Tobe Nwigwe all people I admire.
But I still wanted to do more. Beyond being a supportive sidekick, I was itching to let my ideas and skills take center stage independently. There’s a hunger to do more, be more, and make a lasting mark.
Throughout my life, the art that has left a lasting impression on me revolves around the theme of community. In middle school, I painted a mural above the lockers to showcase diversity, skill, and enhance the school’s beauty. Additionally, I designed shirts representing the arts, marking the first time people wore my creations. In high school, I served as a student ambassador, mentoring new students and leading school events. I continued contributing by creating engaging video edits for the school’s musical showcase reveals, preserving and celebrating traditions.
In college, my commitment to community extended to volunteering both physically and mentally to bring others’ projects to life, emphasizing diversity and mentorship. The core values of tradition, volunteering, and a genuine love for what I do, both individually and collaboratively, are what resonate with me the most. I strongly believe that fostering this sense of community and shared passion could be amplified for artists of all kinds in Houston.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
The journey hasn’t always been smooth. A significant part of my growing up was marked by a struggle with depression, and even now, I encounter my own battles from time to time. As an artist, being your own worst critic is inherent, and when coupled with depression, it can create a sense of hopelessness.
Additionally, I frequently harbored dreams so immense that others found it challenging to believe in their reality. Being both my own cheerleader and grappling with depression was an exceptionally tough feat. It felt like confronting my own shadow, engaging in a simultaneous struggle and acceptance until I could finally sit beside it once more.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Apart from my art pursuits, I’m committed to making a positive impact. In 2019, I launched CLOUDIII, a clothing brand with a mission to support underprivileged youth in the creative field. We directed 50% of our earnings to Houston middle and high schools without arts programs. Simultaneously, I used my photography skills to contribute to Fast Houston, an organization empowering underprivileged youth through football. It’s about giving back and doing what I can.
In the realm of film, I’ve taken on diverse roles, serving as a 1st Assistant Director, Producer, Unit Still Photographer, Art Department contributor, and PA. My skills extend beyond technical roles, often donning the producer’s hat in my own projects, primarily focused on non-fiction storytelling. In a landscape where fiction-based filmmakers dominate, I find profound satisfaction in weaving the narratives of others.
While constructing fictional tales can be exhilarating, there’s an unparalleled gratification in being entrusted with the task of articulating someone else’s history in the most intimate manner possible. Documentaries, by their nature, demand an extraordinary level of trust. I’ve always found it easy to connect with people, and it’s a privilege that individuals grant me access to fragments of their lives, trusting me with their stories, which I then share with the world. This profound responsibility resonates deeply with me. I’m currently working on getting my senior thesis film in the festival circuit.
Adding another dimension to my portfolio, I serve as the Creative Director for Reeno Studios, a clothing and lifestyle brand. This role attests to my capacity to navigate and lead within the dynamic intersections of art, commerce, and culture. I’ve very proud of my contribution to Reeno’s team, especially the I Walk This Earth Collection.
In addition to my various pursuits, I delve into the realm of digital art. Whether crafting album covers, conceptualizing clothing design mock-ups, creating fan art, designing logos, or bringing personal artistic visions to life, I make it all happen.
I do a lot, and I bring a lot together, which is why I just call myself a creative director and artist.
What were you like growing up?
I used to be quite shy, and even when I achieved a goal, I tended to downplay it because I struggled to believe I was as cool as others made me feel. In my quieter moments, I would draw, work on school, and keep my head down. Depression kept me in a shell when I was younger, but learning to deal with it gradually brought me out. However, it wasn’t just myself or my friends who helped me; my interests played a crucial role in saving me, too.
Beyond my creative pursuits, I find joy in going to the movies, playing video games, listening to music, reading, and assisting friends with their personal endeavors.
Film holds a special place in my heart, with favorites ranging from Spiderman and Mission Impossible to Top Gun, Scott Pilgrim vs. The World, The Lion King, and Eternal Sunshine of the Spotless Mind. I often felt connected to characters with something to prove, mirroring my own journey of proving myself when I was younger.
As a die-hard video game fan, I immerse myself in classics like Tetris, newer releases like Red Dead Redemption, Spiderman, and The Last of Us, and even creative platforms like Minecraft. I appreciate games that feel like mini-movies where I have a role and those that allow me to create, explore, and craft.
Whether writing, reading, or drawing, you’ll almost always find me with over-the-ear headphones on. I typically listen to something inspiring or songs that make me feel on top of the world.
Being an empath, everything I love to watch, see, and do resonates deeply with me.
Lastly, I’ve always loved to help. Recognizing my unique abilities, I frequently offered my assistance — be it helping my grandma with cooking, watching over younger siblings, or aiding someone stressed with homework. I simply hated seeing people struggle when they were genuinely trying.
I draw inspiration from various individuals, such as Daniel Arsham, a classical artist turned visionary who serves as the creative director for the Cleveland Cavaliers. I aspire to impact Houston intimately, blending sports and the art scene seamlessly, much like Arsham. Tobe Nwigwe, a groundbreaking musician, not only transforms the rap landscape but also sheds new light on Houston with
Mohammed Amer on the Netflix show Mo.
Russ has been a long-time influence. His songs are a constant reminder of the importance of growth and striving for improvement. I aim for my creations to instill passion in those who experience them, mirroring the motivational theme in Russ’s work.
Miles Morales serves as a unique source of inspiration. While real-life influences are crucial, sometimes it’s the fictional characters we love, like Morales, that provide determination and resilience. His ability to navigate challenges mirrors the feeling of shouldering the weight of changing the world for the better.
Inky Johnson’s speeches never fail to reignite my drive. Whenever I listen to him, I get back in high gear, ready to tackle challenges head-on.
Lastly, my friends play a pivotal role. Their daily encouragement, belief that I’m “up next,” and assurance that others will recognize my worth propel me forward. They’ve been there during my darkest days and are among the reasons for my brightest moments.
Pricing:
- Digital Art: $75-$375
- Film/Photography: Would need to be contacted
- Branding Help: Would need to be contacted
Contact Info:
- Website: https://hailsjsph.com/
- Instagram: https://www.instagram.com/hailsjsph/
- Linkedin: https://www.linkedin.com/in/hailsjsph/
- Other: https://www.imdb.com/name/nm13183526/?ref_=nv_sr_srsg_1_tt_3_nm_5_q_hails
Image Credits
Addison Rudicile
Melina Velleman
Colette Minter
