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Meet Siraj and Zayaan Ali of Less or More Dollar Store

Today we’d like to introduce you to Siraj and Zayaan Ali.

Siraj and Zayaan, please share your story with us. How did you get to where you are today?
We acquired Less or More Dollar Store about a year ago with the sole purpose of building a store where customers can access a wide variety of different products at low prices while experiencing great customer service.

Since we have acquired Less or More, we have completely changed the look and feel of the store. Additionally, we have more than doubled the inventory and variety available throughout the store. This has allowed us to create the best environment for customers to easily view and purchase their product of choice.

Once we had set up the store to our standard, we began to see how much more customers started to enjoy the buying experience. Especially, due to the fact that they could find everything they needed at one location.

Has it been a smooth road?
The road to creating a business is never smooth, there are always risk involved. There were a lot of trial and errors during the process of rebuilding the store, from locating the right shelf to the layout we thought would suit best for an easy buying experience. Thankfully we have a strong team to back us on all the different moving parts to make the process just a little bit easier.

So let’s switch gears a bit and go into the Less or More Dollar Store story. Tell us more about the business.
Less or More Dollar Store is a discount store located on the east side of downtown Houston. We sell a wide variety of quality products at low prices: household goods, party supplies, school/office supplies, personal care, electronics, accessories and much more!

What sets us apart from others is the customer service we provide matched with the affordability, variety, and quality of products available in the store. Additionally, having a presence on social media is also what sets us apart because customers can view new and popular products on our Instagram and Facebook page.

Where do you see your industry going over the next 5-10 years?  Any big shifts, changes, trends, etc?
The retail industry is and will be pushing towards e-commerce over the next 5-10 years. The strong stores will stay for the people who prefer going to the store and seeing the tangible product before making the purchase. We plan to be in both sectors for a very long time.

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