Today, we’d like to introduce you to Ariel Celeste Pirela.
Hi Ariel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
Celestial Content Creations was born in 2018 after my world was shifted upside down in the aftermath of a sudden breakup.
I had all this new free time on my hands that was once spent focusing on “playing house.” I was living in New York City at the time and for the first time in my own space finally able to hear my own conscience.
In the middle of the night, I came up with the idea to launch a writing company. I wanted extra income, so I began brainstorming side hustle ideas by asking myself, “What am I currently doing for family and friends for free that I could be charging for?” The answer I came up with was writing. So, I channeled all the skills I had gathered from my media profession and decided to offer them to my community to propel them to greater career heights.
Our company experienced tremendous success for several years as a career consulting organization. We have hundreds of satisfied clients who, from our resume revisions, advanced their careers and shifted their trajectories for future generations. In 2021, the pandemic required us to do a deep evaluation of our place in the world. We made the difficult decision to sunset our career consultation offerings and pivot to affirmations. We launched the CCC Tiny Book of Affirmations ebook and, some months later, the card deck. Since then, our company has been “all money in” on affirmations.
It is beautiful to see the support we have from our original client base and the momentous growth of new audiences. Today, we are proud to be home to a suite of affirmation products including: t-shirts, ebook, card deck, guided sound bath meditations and even a luxury fragrance.
Not only are we home to these transformative products, but we are also maintaining our role as a motivational destination. We still enjoy the privilege of traveling the nation and hosting motivational workshops and speaking engagements.
Check out our YouTube channel for recaps of CCC’s successful lectures, panels, and workshops.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The journey to get where we are today has been challenging but not beyond our skillet. Throughout every unexpected curveball, CCC has prevailed with style and grace. Hard decisions have been met with rewarding outcomes on this entrepreneurship journey.
Despite the ups and downs, we are so happy to still be in business and at the top of the minds of many people seeking empowerment. One of the struggles we worked to overcome was switching lanes from career consulting to affirmation products. This is both an industry and an offering change that requires deep investment in marketing and advertising. Shifting a brand narrative is not easy- it requires re-education and discovering new audiences.
We did an entire brand makeover and have been working to shift our company’s narrative in the marketplace for the last three years. We are finally on the other side of this pivot, and nothing but clear roads and blue skies lie ahead. There will undoubtedly be new challenges along the road since the affirmation space is so saturated.
To that point, we just stay rooted in what makes us unique. Our affirmation products are intimately tied to a larger, divine purpose, therefore we can be still and trust that success is guaranteed. Our hearts, minds, and souls are all anchored in the purpose of delivering healing. This tiny book of affirmations card deck has already taken our brand to all new heights.
We look forward to where the journey continues to take us.
Thanks – so, what else should our readers know about Celestial Content Creations?
Our business is currently located in Houston, Texas, and we are making a big splash in this relatively new space. Prior to the shift in 2021, CCC was actually founded and operated in New York. This is something we want readers to know because it makes us so unique to have such an expansive footprint.
We hope to reach and empower everyone between New York and Houston and even beyond. Celestial Content Creations is proud to offer our audiences multiple touchpoints to get our products. We sell from our website, on Shopify, on TikTok, via in-person vendor pop-ups, and have even partnered with a gifting company to fulfill B2B sales. Something else that readers should know is that our imprint expands beyond just the products. Although we spend the majority of our focus on marketing the affirmation products, we also have valuable services to offer.
Our services include workshop hosting, conference speaking engagements, podcast guest appearances, and one-on-one coaching sessions. Our coaching sessions are entitled “Manifest the Mission w/ Me” and consist of one hour of exploring new mental pathways to unlock success. These sessions are available on our website, and we look forward to welcoming new clients!
We’re always looking for lessons that can be learned from any situation, including tragic ones like the COVID-19 crisis. Are there any lessons you’ve learned that you can share?
During the COVID-19 crisis, our company transitioned to a new normal at the same time the rest of the world did. For so many people, COVID shifted reality forever. We recognized this throughout the year 2020, and by 2021, we had already stepped up to the plate to meet the world with uplift and motivation.
We recognized early on that life would be different. We responded to this global shift with a product that would ensure life would get better. The pandemic showed us that mental health matters. Since the peak of the pandemic and in the aftermath, the whole world has seen how much having a motivated mindset matters. The CCC Tiny Book of Affirmations answers this call to keep us in the sunshine and out of the rain.
This product entered the marketplace at the exact right time, and as we continue to recover from the pandemic, our product will continue to bring smiles. We like to say during our vendor pop-ups that our card deck is a cheap $20 investment in your own mental fortitude. Affirmations can’t replace therapy, but they can be helpful on the road to healing and recovery.
Pricing:
- Tiny Book of Affirmations Card Deck $20
- Tiny Book of Affirmations EBook $12
- My Existence Affirmation T-Shirt $25
- Stardust Scentcraft Fragrance $40
- Affirmation Healing Soundbath Meditation $2
Contact Info:
- Website: https://www.celestialcontentcreations.com/
- Instagram: https://www.instagram.com/celestialcontentcreations/
- Facebook: https://www.facebook.com/CelestialContentCreations/
- Linkedin: https://www.linkedin.com/in/arielcelestepirela/
- Youtube: https://www.youtube.com/@CelestialContentCreations2018
Image Credits
PHODAT Photobooth
